Editorial Desk

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50% of creative sector reported a 51% or more loss in annual revenue in 2020-21: Report
SoCheers forays into the Bengaluru market
95% of Indian Gen Z are interested in using Augmented Reality (AR) for shopping: Report
Gautam Reghunath, PG Aditiya launch their creative agency, Talented
PharmEasy launches its latest campaign featuring brand ambassador, Aamir Khan
Sociowash recognized as a Great Place to Work
Meesho partners with Nukkad by STAGE for a brand new show – Digital Didi Ki Online Bazaari
Ariel India launches #ShareTheLoad NFTs to advocate Gender Equality within households
adidas announces the start of adiclub Member’s Week
Goldmedal Electricals announces actors Saif Ali Khan, Jacqueline Fernandez as its brand ambassadors
Samsung Ads partners with MiQ enabling advertisers to reach Samsung Connected TV households
ABBYs 2022 appoints three global industry veterans to be part of the jury
The Advertising Club concludes the 22nd edition of the EMVIES Awards
Market Xcel unveils ‘BrandXcel’ to categorize the top 100 brands, their impact into 6 distinct segments
Diginoor announces NFT drop of last unreleased song of singer S.P. Balasubrahmanyam
Mahindra & Mahindra announces its entry into the NFT universe
IPL continues to be a TV-first property however engagement on digital is higher: Report
Mad Influence, Hifi Digital deliver the largest Bollywood digital campaign for 2022
Cleartrip launches its latest campaign ahead of the upcoming summer travel season
PubMatic reinvests 2021 profits in engineering, infrastructure capabilities in Pune