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<url><loc>https://agencyreporter.com/interactive-ctv-formats-pause-ads-qr-codes-india/</loc><news:news><news:publication><news:name>Agency Reporter</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-07-17T14:52:40+05:30</news:publication_date><news:title>Interactive CTV Formats — Pause Ads, QR Codes and the New Grammar of TV Advertising</news:title></news:news></url>
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