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<url><loc>https://agencyreporter.com/whitelisting-brands-paying-run-ads-creator-accounts/</loc><news:news><news:publication><news:name>Agency Reporter</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-07-17T15:13:49+05:30</news:publication_date><news:title>Whitelisting Explained: Why Brands Are Paying to Run Ads Through Creator Accounts</news:title></news:news></url>
<url><loc>https://agencyreporter.com/interactive-ctv-formats-pause-ads-qr-codes-india/</loc><news:news><news:publication><news:name>Agency Reporter</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-07-17T14:52:40+05:30</news:publication_date><news:title>Interactive CTV Formats — Pause Ads, QR Codes and the New Grammar of TV Advertising</news:title></news:news></url>
<url><loc>https://agencyreporter.com/oem-advertising-india-lock-screen-ads/</loc><news:news><news:publication><news:name>Agency Reporter</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-07-16T16:37:13+05:30</news:publication_date><news:title>OEM Advertising 101: How Ads Are Reaching Indians Before They Even Open an App</news:title></news:news></url>
<url><loc>https://agencyreporter.com/jiohotstar-and-vdo-ai-strengthen-advertising-innovation-with-real-time-contextual-targeting-across-ctv-and-ott/</loc><news:news><news:publication><news:name>Agency Reporter</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-07-16T11:34:07+05:30</news:publication_date><news:title>JioHotstar and VDO.AI Strengthen Advertising Innovation with Real-Time Contextual Targeting Across CTV and OTT</news:title></news:news></url>
<url><loc>https://agencyreporter.com/connected-tv-goes-mainstream-reaching-166-million-viewers-kantar-media-compass/</loc><news:news><news:publication><news:name>Agency Reporter</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-07-16T11:25:53+05:30</news:publication_date><news:title>Connected TV goes mainstream, reaching 166 million viewers: Kantar Media Compass</news:title></news:news></url>
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