Vimal Agro unveils their first TVC campaign

The TVC highlights SWAD’s core message of family love & warmth wrapped in authentic Indian tastes & values

Actress Onima Kashyap stars in a new SWAD Mango Pulp TVC filmed by ace creative director Roop Naik. The TVC subtly depicts how the lead youngster is away from home; missing her parents and sibling; but is still content with how quickly she was able to prepare mango lassi on her own and as good as what her mother would probably make at home!

Vimal Agro Products, ‘Make in India’ manufacturers and exporters of fine food and beverage products for global markets, unveiled their first-ever TVC campaign for flagship brand SWAD. Unveiled on the eve of the Company’s anniversary (14 October) and festival season, the emotion-stirring film highlights SWAD’s core message of family love and warmth wrapped in food packs with authentic Indian flavours and values. Vimal Agro Products, which has developed 150+ different products for 45+ countries, has been sharing its love for Indian food with global customers for over three decades.

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Subhashchandra Nemani, Chairman, Vimal Agro Products, says, “At Vimal, our aim has been to give SWAD – a Taste of India – to those who have left our shores and yearn for the good things of our beloved land. Indian food is also getting popular amongst foreigners. We shall continue to augment our range and enhance products to satisfy an ever-increasing and discerning demand, making ‘SWAD’ synonymous with taste and quality. Our vision is to become a market leader in processed food; to understand/fulfil the tastes of our customers by providing world-class hygienic food products and excellence in customer service.”

Talking about the new TVC, Chirag Nemani, Director, Vimal Agro Products, says, “We wanted to showcase the idea of how being away from home/family/ friends can be made a slightly more pleasant experience with SWAD’s ready-to-eat Indian delicacies. This particular creative showcases the beautiful packaging, distinctly different flavour and ease of usage wherein any youngster can easily access home-like food and taste. The key message in the TVC is very close to our heart because we firmly believe that expressing love, gratitude and showing true emotions through ‘home-like’ food strengthens relations like no other gift does! Also, with the pandemic going on in the world, 2020 is a fair realisation of how and why we must appreciate friends and family while they are still around. We feel blessed when customers associate SWAD with the precious emotions of love, happiness and bliss.”