INDUSTRY UPDATES

Dentsu Creative India is among the winners of White Square International Festival of Creativity 2026
Introducing Magnite Orchestration: Powering the Future of Agentic Advertising 
B2B Marketing Association (B2BMA) Launches to Build India’s Leading Community for B2B Marketers
MiQ Sigma Expands with New Data, Capabilities and Ways to Activate

ORIGINALS

Why Indian Advertisers Are Sleeping on Telegram
How a newsroom is building AI-led information retrieval systems
The New Media: YouTube Reporters and Newsletter Writers Are the PR Targets India Is Still Ignoring
IPL 2026: When the Game Pauses, the Marketing Never Does
The DPDP Act and Indian Advertising: The Reckoning Has Arrived
How Quick Commerce Quietly Became a Media Channel
Why Media Is Moving from Traffic to Trust
When Digital Becomes the Default, What Really Changes for the Industry?
Quick Commerce as a Core Media Channel
The Micro-Influencer Takeover: Why Indian Brands Are Ditching Celebrities
GEO vs SEO: How Generative AI Is Quietly Rewriting the Rules for Indian Brands
The Vernacular Gold Rush: How Regional Language Marketing Is Rewriting Campaign Strategy
India’s Ad Market Has Gone Digital-First — What It Means for Agency Business Models
Industry 5.0: Reclaiming the Human Edge in a Machine-Led World
AdEx 2026: Digital Dominance & The ₹2 Lakh Crore Milestone

ADTECH

How Header Bidding Is Evolving for Indian Publishers in 2026
The Cheapest Lead Is Often The Most Expensive Mistake
Contextual Targeting’s Comeback — Why It’s More Relevant in India Than Anywhere Else
The Identity Resolution Problem: How Indian AdTech Is Building Alternatives to Cookies
How MFA (Made-For-Advertising) Sites Are Draining Indian Programmatic Budgets
Supply Path Optimization — The AdTech Concept Indian Agencies Are Slowly Waking Up To
Data Clean Rooms 101: Why Every Large Indian Brand Needs to Understand This
Retail Media Networks: Why Blinkit, Zepto & Swiggy Are the New Ad Platforms
The End of Third-Party Cookies in India — Are Marketers Actually Ready?

AI & ADVERTISING

1
The Carbon Cost of AI in Advertising — and How the Industry Is Responding
2
Social Panga launches AI-focused creative unit intoai.studio
3
AI Content Moderation in Indian Advertising: Brand Safety in a Multilingual Market
4
Prompt Engineering as an Agency Skill — Why Indian Teams Need to Learn It Now
5
How AI Is Transforming Media Planning in Indian Agencies
6
Utopai studios launches its next-generation cinematic storytelling AI system for creators and professional teams
7
Burson Research Highlights Gap Between Visibility and  Believability in Generative Engine Optimization 
8
The Synthetic Influencer Debate: Should Indian Brands Use AI Avatars?
9
AI-Powered Personalisation at Scale — What Indian Brands Are Getting Right (and Wrong)
10
Generative AI in Indian Ad Production: Cost Savings vs Creative Compromise

CONNECTED TV

Co-viewing on CTV: How Household-Level Targeting Is Changing Audience Segments
The Shift from GRP to Attention Metrics in Connected TV Advertising
Why CTV Ad Measurement in India Is Still Broken — and Who’s Fixing It
Second-Screen Behaviour in Indian Households: What It Means for CTV Ad Strategy
How Sports Streaming on CTV Is Becoming a Prime Advertising Battleground
Programmatic Buying on CTV: India’s Learning Curve vs Global Standards
The Rise of Regional Language CTV Content — Opportunity for Advertisers
CTV vs Mobile: Where Should Indian Brands Actually Invest in 2026?
The FAST Fault Line: Why TRAI’s ALTD Debate Is Really About the Future of Indian Television
How FAST (Free Ad-Supported Streaming TV) Channels Are Reshaping India’s OTT Landscape
Open Web vs Walled Gardens — Where Are Indian Brands Actually Putting Their CTV Money?
The Brief That Never Existed — Why CTV Creative Is Still an Afterthought

CAMPAIGNS

How AI-Generated Creatives Performed Against Human-Made Ads in A/B Testing
Tata Capital launches Father’s Day campaign ‘Papa Pe Gayi Hai’, celebrating the values that shape generations 
When Purpose-Led Advertising Works — Decoding India’s Most Shared Campaigns of 2026