INDUSTRY UPDATES

View Rates Jump to 47% and CTRs Rise 55% When YouTube Ads Match Content Context, Finds VDO.AI
Lemma Launches AI-Powered Platform ‘Integral’ to Turn OOH into a Performance Channel
Ashish Chakravarty, Neha Tulsian, and Praful Akali Appointed as Jury Chairs for the ABBY Awards 2026 Powered by The One Club | The One Show
Goafest welcomes MediaKart as a Co-presenter and LinkedIn and Spotify Advertising as Powered by sponsors for its 19th edition

ORIGINALS

How a newsroom is building AI-led information retrieval systems
The New Media: YouTube Reporters and Newsletter Writers Are the PR Targets India Is Still Ignoring
IPL 2026: When the Game Pauses, the Marketing Never Does
The DPDP Act and Indian Advertising: The Reckoning Has Arrived
How Quick Commerce Quietly Became a Media Channel
Why Media Is Moving from Traffic to Trust
When Digital Becomes the Default, What Really Changes for the Industry?
Quick Commerce as a Core Media Channel
The Micro-Influencer Takeover: Why Indian Brands Are Ditching Celebrities

ADTECH

Ad fraud in India — how big is the problem and who is actually solving it
The DSP vs direct buy debate — when does automation actually win
Header bidding explained simply — and why publishers care so much about it

AI & ADVERTISING

What ChatGPT and AI search mean for paid search advertising in India
How brands are using AI to personalise ads at scale without crossing the creepy line
JioHotstar Partners with OpenAI to Bring Conversational AI to India’s Streaming Landscape

CONNECTED TV

1
How Connected TV is being used as a performance marketing channel, not just awareness
2
CTV vs linear TV — a plain English guide for brand marketers still on the fence
3
Why regional language content on OTT is the biggest opportunity brands are missing
4
The Privacy Reckoning — How Indian Brands Are Planning CTV Targeting Without Cookies

CAMPAIGNS

Jindal Stainless launches brand campaign ‘Jindal Saathi Seal Hai, Toh Asli Stainless Steel Hai’ with Ranveer Singh

Five Indian D2C brands that built themselves entirely on influencer marketing

The anatomy of a great CTV campaign — lessons from brands that got it right