INDUSTRY UPDATES

Dentsu Creative India is among the winners of White Square International Festival of Creativity 2026
Introducing Magnite Orchestration: Powering the Future of Agentic Advertising 
B2B Marketing Association (B2BMA) Launches to Build India’s Leading Community for B2B Marketers
MiQ Sigma Expands with New Data, Capabilities and Ways to Activate

ORIGINALS

FAST Forward: Why Free Ad-Supported Streaming Television Is India’s Next Big Media Opportunity
Why Indian Advertisers Are Sleeping on Telegram
How a newsroom is building AI-led information retrieval systems
The New Media: YouTube Reporters and Newsletter Writers Are the PR Targets India Is Still Ignoring
IPL 2026: When the Game Pauses, the Marketing Never Does
The DPDP Act and Indian Advertising: The Reckoning Has Arrived
How Quick Commerce Quietly Became a Media Channel
Why Media Is Moving from Traffic to Trust
When Digital Becomes the Default, What Really Changes for the Industry?
Quick Commerce as a Core Media Channel
The Micro-Influencer Takeover: Why Indian Brands Are Ditching Celebrities
GEO vs SEO: How Generative AI Is Quietly Rewriting the Rules for Indian Brands
The Vernacular Gold Rush: How Regional Language Marketing Is Rewriting Campaign Strategy
India’s Ad Market Has Gone Digital-First — What It Means for Agency Business Models
Industry 5.0: Reclaiming the Human Edge in a Machine-Led World

ADTECH

Ad Fraud in India’s Programmatic Ecosystem — Scale, Sources & Solutions
The Rise of Attention Metrics: Beyond Viewability in Indian Digital Advertising
How Header Bidding Is Evolving for Indian Publishers in 2026
The Cheapest Lead Is Often The Most Expensive Mistake
Contextual Targeting’s Comeback — Why It’s More Relevant in India Than Anywhere Else
The Identity Resolution Problem: How Indian AdTech Is Building Alternatives to Cookies
How MFA (Made-For-Advertising) Sites Are Draining Indian Programmatic Budgets
Supply Path Optimization — The AdTech Concept Indian Agencies Are Slowly Waking Up To
Data Clean Rooms 101: Why Every Large Indian Brand Needs to Understand This

AI & ADVERTISING

1
AI in Audience Segmentation: From Demographics to Psychographic Precision
2
Emergent and Raj Shamani Launch ₹1 Crore Challenge to Drive AI Adoption Among Indian Businesses
3
How AI-Generated Creatives Performed Against Human-Made Ads in A/B Testing
4
The Carbon Cost of AI in Advertising — and How the Industry Is Responding
5
Social Panga launches AI-focused creative unit intoai.studio
6
AI Content Moderation in Indian Advertising: Brand Safety in a Multilingual Market
7
Prompt Engineering as an Agency Skill — Why Indian Teams Need to Learn It Now
8
How AI Is Transforming Media Planning in Indian Agencies
9
Utopai studios launches cinematic storytelling AI system for creators and professional teams
10
Burson Research Highlights Gap Between Visibility and  Believability in GEO

CONNECTED TV

India’s Smart TV Penetration Milestone — What It Unlocks for Advertisers
Co-viewing on CTV: How Household-Level Targeting Is Changing Audience Segments
The Shift from GRP to Attention Metrics in Connected TV Advertising
Why CTV Ad Measurement in India Is Still Broken — and Who’s Fixing It
Second-Screen Behaviour in Indian Households: What It Means for CTV Ad Strategy
How Sports Streaming on CTV Is Becoming a Prime Advertising Battleground
Programmatic Buying on CTV: India’s Learning Curve vs Global Standards
The Rise of Regional Language CTV Content — Opportunity for Advertisers
CTV vs Mobile: Where Should Indian Brands Actually Invest in 2026?
The FAST Fault Line: Why TRAI’s ALTD Debate Is Really About the Future of Indian Television
How FAST (Free Ad-Supported Streaming TV) Channels Are Reshaping India’s OTT Landscape
Open Web vs Walled Gardens — Where Are Indian Brands Actually Putting Their CTV Money?

CREATOR ECONOMY

Podcast Creators in India — The Monetisation Models That Are Finally Working
Long-Form vs Short-Form: Where Indian Creators Are Actually Making Money
The Rise of B2B Creators on LinkedIn — India’s Untapped Influencer Frontier
How Indian Creators Are Navigating SEBI & ASCI Guidelines in 2026
The UGC Revolution: How Brands Are Building Content Engines Without Studios
Instagram Broadcast Channels vs WhatsApp Communities — Which Wins for Creator Monetisation?
Creator-Led D2C Brands: The New Playbook for Product Launches in India
How YouTube Creators Are Becoming Full-Blown Media Companies in India
The Micro & Nano Influencer Boom — Why Indian Brands Are Betting Smaller
From follower to customer — how social commerce is closing the loop in India
What brands get wrong about long-term creator partnerships vs one-off posts
Regional creators are outperforming metro influencers — here’s the data
How to measure influencer campaign ROI without getting fooled by vanity metrics
The creator economy beyond Instagram — YouTube, podcasts, and what’s next
Why influencer marketing is merging with performance marketing in 2026

CAMPAIGNS

The WhatsApp Campaign Strategy That Drove 3x Better Conversions Than Email
Tata Capital launches Father’s Day campaign ‘Papa Pe Gayi Hai’, celebrating the values that shape generations 
When Purpose-Led Advertising Works — Decoding India’s Most Shared Campaigns of 2026
Behind the Scenes: How a Cross-Screen IPL Campaign Was Orchestrated in Real Time
The Campaign That Made a Regional Brand Go National — A Case Study
How a D2C Brand Used UGC + Paid Amplification to Hit ₹100 Cr Revenue