Embark on a journey of innovation and discovery at the Bengaluru edition of CTV Asia Symposium Season II. Following the footsteps of our successful Mumbai and Delhi editions, where industry stakeholders convened to drive the Connected TV revolution, we’re thrilled to bring this transformative event to Bengaluru.

Expect nothing short of dynamic discussions, thought-provoking insights, and unparalleled networking opportunities as we explore the latest trends and innovations in Connected TV. Join us as we shape the future of digital entertainment in Bengaluru and beyond.

TimeSession TypeTopicDescriptionSpeakers
11:00 AMOpening Remarks–Rahul Puri, Founder and Editor, Agency Reporter
11:30 AMPanel Discussion 1The CTV Rollercoaster: A ride through the past yearThe past year has been significant for connected TV’s growth, owing to the surge in streaming and the decline of traditional TV viewership. The meteoric rise of Connected TV platforms and their impact on the overall media landscape cannot go unnoticed anymore. With this session, we aim to assess the impact of CTV’s rise on traditional TV networks, and how it has changed advertisers’ budget allocation in recent times.1. Anil Suryavamshi, Associate Vice President, Digital Planning at Carat India

2. Suman Pal, Head of Media at Wipro Consumer Care and Lighting

3. Dr. Ashish Bajaj, Chief Marketing Officer at Narayana Health

4. Meeta Gupta, Lead Associate Account Director, The Trade Desk

5. Arvind Sainath, Head of Marketing Effectiveness & Media/Digital Planning at DIAGEO India

Moderator- Shutapa Paul, Founder at Dharma Media Consultants
12:20 PMTEA/COFFEE BREAK
12:45 PMWhiteboard SessionUnveiling CTV’s Potential: A Whiteboard of PossibilitiesIn an era of rapidly evolving television, the Connected TV landscape is teeming with opportunities for advertisers, content creators, and viewers alike. This panel discussion will serve as a platform for experts in the field to come together and explore the vast potential that CTV offers. The metaphor of a “whiteboard of possibilities” symbolizes the dynamic and interactive nature of the discussion, where fresh ideas can be generated in real-time. The primary focus will be on exploring the possibilities that CTV brings to the table, spanning advertising, content creation, technology, and viewer engagement.1. Moderator- Nikhil Kumar, Chief Growth Officer at mediasmart

2. Akash Jain, Head of Media at Flipkart

3. Anil Gurnani, Chief Sales and Marketing Officer at TTK Prestige Kitchen Appliances

4. Karthik Shankar, Head – Digital Investments at GroupM
1:30 – 2:25 PMLUNCH BREAK
2:25 PMPanel Discussion 2From Stadium to Screen: Navigating Sports Marketing Across CTVIn today’s dynamic media landscape, where viewers increasingly turn to CTV for their entertainment needs, the world of sports marketing is undergoing a profound transformation. As we stand on the brink of a multitude of major sports events, this panel discussion will delve into the unique appeal of live sports content on CTV platforms, emphasizing precise audience targeting and personalized experiences. They would also address measuring campaign success, monetization models, and emerging opportunities to leverage CTV effectively and achieve marketing success during sports events.1. Shawn Chandy​, CMO at Paragon Footwear

2. Nitin Khanna, VP Marketing at Acko
 
3. Gaurav Tyagi – AVP, Media Planning, Interactive Avenues
 
4. Loveleen Gajria, Head of Media at PhonePe 
 
Moderator- Jayanth Kumar, Sr Business Director at DoubleVerify
3:00 PMFireside Chat 1Decoding the Surge: Escalating Numbers of Connected TV Users in IndiaWith the rapid adoption of CTV sweeping across the nation, it’s imperative to dissect the driving forces behind this unprecedented growth and its implications for stakeholders. Join us for an insightful fireside chat on the current surge in Connected TV (CTV) users in India. Our esteemed speakers will delve into the factors fueling the surge in CTV users, including shifting consumer behaviours and technological advancements.1. Shalini Sinha Group Service Line Leader, Brand Health Tracking (BHT) and Creative Excellence (CRE) at Ipsos India

2. Lakshman Velayutham, Chief Marketing Officer at Ujjivan Small Finance Bank
3:20 PMPanel Discussion 3The Rise of FAST: Disrupting the Connected TV LandscapeFree Ad-Supported Streaming Television (FAST) platforms are reshaping the television industry, revolutionizing viewer behavior, and paving the way for new opportunities and challenges in the connected TV ecosystem. However, some still see the business as complementary to its subscription, broadcast and pay TV offerings. In this session, speakers will share insights into the reasons behind the popularity of FAST services among viewers; diverse business models employed by FAST platforms and the effectiveness of advertising on these platforms.1.Venkatesh Kidambi, Chief Digital Transformation Officer at MTR

2.Ananya Agrawal, Head of Digital Marketing & Media, Premium Business, TVS Motor Company

3. Chetan Sharma, Head of Digital Marketing at Cleartrip

4. Saurabh Jain, Country Head, Media at BMEG

Moderator- Himanshu Arora, Co-Founder at SocialPanga
3:50 PMCLOSING REMARKS