India’s only dedicated platform for the most meaningful discussions on Connected TV Advertising.
CTV Asia Symposium brings together advertisers, agencies, platforms, and publishers to shape how brands reach the streaming generation.
From Mumbai to Delhi to Bengaluru — across 10 editions in 3 seasons — it has been the room where India’s CTV story gets written. Season 4 now brings the conversation to Bengaluru.
When CTV Asia Symposium launched in Mumbai in 2022, connected television was a conversation happening at the edges of media plans. Three seasons and ten editions later, it has become the defining forum for how India’s advertising industry thinks, debates, and decides on streaming.
Across cities, the Symposium has brought together the brands investing in CTV, the agencies planning it, the platforms building it, and the publishers monetising it. Bengaluru — home to some of India’s sharpest performance marketing and platform teams — returns to the Symposium circuit for Season 4.
CTV Asia Symposium isn’t a conference about where CTV is going. It’s where the people taking it there actually meet.Register Interest →
The Open Screen: Where Walled Gardens, Open Web and Creator Economy Collide
Three seasons ago, we asked whether CTV could work for Indian advertisers. Then we asked how to build it at scale. Then we asked whether it could be interactive, measurable, and performance-driven.
Season 4 asks the question that all of those were leading to: who actually owns the living room?
The connected television landscape in India has never been more open — or more complex. YouTube’s scale is meeting OTT’s premium inventory. FAST channels are democratising reach beyond metro audiences. Creator content is redefining what a TV ad even looks like.
The screen is open. The question is who knows how to use it.
For brands and agencies, this openness is both the opportunity and the challenge. Budget is fragmenting across fundamentally different inventory types, audiences, and measurement frameworks — each with its own rules, its own data, and its own definition of what good looks like. Season 4 brings the whole ecosystem into the same room to work it out — this time, in Bengaluru.
The Walled Gardens
YouTube, OTT platforms, and their premium closed ecosystems.
The Open Web
FAST channels, programmatic CTV, and open inventory at scale.
The Creator Economy
Creator content reshaping what a living room ad looks like.
The Advertisers
Brands making budget calls in an increasingly fragmented world.
Industry voices shaping the debate
The Bengaluru speaker lineup is being finalised — the room will bring together advertisers, agencies, platforms and publishers, same as every Season 4 edition.
Speaker announcements coming soon
We’re locking the panel and fireside line-up for Bengaluru. Check back shortly, or reach out if you’d like to speak or nominate someone.
Speaker Enquiry →Agenda — 25 September 2026
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Opening Remarks
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“Whose Inventory Actually Works? Walled Gardens vs. Open Web — The Honest Conversation”
Advertisers keep saying they want transparency, then putting their money in closed ecosystems. Platforms keep saying they want open standards, then building proprietary measurement. This panel does not pretend the tension does not exist. Panellists are asked to bring real numbers, real frustrations, and real answers — not the version they give on stage at larger events.
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“The Home Screen Is the New Front Page — Smart TV OS, Aggregators & the Real Prime Time Battleground”
Before any content plays, there is a home screen. That screen — who built it, who sells it, who curates it — is quietly becoming the most valuable media real estate in India. This conversation goes behind the interface: what does it cost to appear there, who is winning the aggregation war, and what does it mean for brands that do not have a streaming app of their own?
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Networking Break — 30 minutes
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“The Creator Is Now a Channel. So What Does the Ad Model Look Like?”
A creator with 10 million subscribers is now a primetime show — watched on the big screen, in the evening, by a family audience. The problem is that the ad infrastructure around them was built for a phone screen in 2017. This panel asks the uncomfortable question: are brands ready to treat creator inventory the way they treat broadcast? And if not, why not?
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“Press Play on Performance: Can Interactive CTV Finally Make the Big Screen Click?”
Shoppable ads, QR-triggered offers, attention-measured creatives — interactive CTV has been “the next big thing” for years, yet adoption hasn’t kept pace with the narrative. This session brings together a focused panel to unpack the gap between promise and actual spend: what’s holding marketers back, where the friction lies across measurement, UX, and scale, and what needs to shift for interactive formats to move from experimentation to performance channel.
Supporting the open screen conversation
Become a Partner
Put your brand in front of Bengaluru’s CTV decision-makers. Limited sponsorship packages available.
Enquire about Sponsorship →Or email Rahul directly at rahul@agencyreporter.com
Previous Symposiums
Season 1 (2022) — “Does CTV Work?”
Foundational questions. Is it growing? Can it replace linear? Are measurement and brand safety even possible? The industry was establishing legitimacy.
Season 2 (2023–24) — “How Do We Build the Ecosystem?”
Generational audiences, FAST platforms, sports, festive advertising, programmatic maturity, cookieless measurement. The industry was learning to operate at scale.
Season 3 (2025) — “How Do We Make It Interactive & Measurable?”
Interactive ad formats, performance outcomes, affluent audience migration, omnichannel orchestration — and Mumbai’s honest debate: why isn’t adoption matching the hype?
Season 4 (2026) — “The Open Screen”
Walled gardens vs. open web, the home screen battleground, the creator economy as a channel, and interactive CTV’s push from experimentation to performance.
Venue & Schedule
Venue to be announced
The date and city are locked — full venue details and the on-ground schedule will be shared here as soon as they’re confirmed.
Meet the Team
Contact Us
The Open Screen.
Be in the room.
Season 4 of India’s defining CTV forum comes to Bengaluru.
