Programmatic, Performance & the New Media Landscape
Rethinking Media, Performance and Audience Engagement in 2026
An afternoon in Gurugram with India’s digital marketing, media and performance leaders.
The media landscape is moving fast. Are we keeping up?
AI is changing how campaigns are planned. Automation is changing how they are run. New channels are changing where brands show up. And with more data, more technology and more ways to reach audiences, the big question is simple: what’s actually working?
The 6th edition of Programmatic Asia Symposium – Delhi brings together senior marketing, media, digital and agency leaders for an open, practical conversation on what’s happening across programmatic, performance and the wider media landscape.
From automation and AI to festive-season performance and programmatic DOOH, we’re moving beyond the buzzwords to talk about what marketers are actually trying, what’s delivering, what isn’t, and where human thinking still makes the difference.
What We Will Cover
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Automation & Human Judgment
AI can automate a lot. But how much should it? We’ll look at where automation is making marketers’ lives easier, where it gets complicated, and why human judgment still matters.
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Programmatic in Practice
Enough of the theory. What happens when marketers actually try new programmatic approaches? A look at the experiments, wins, misses and lessons that come from putting ideas into action.
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Performance & Business Outcomes
Clicks and conversions are only part of the story. We’ll explore how marketers are thinking about performance today and connecting media activity to outcomes that actually matter to the business.
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Festive Season Performance
The festive season means bigger budgets, bigger audiences and bigger expectations. So what does real performance look like when the stakes are high?
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Programmatic DOOH
Outdoor is getting smarter. We’ll look at how data, real-time buying, dynamic creative and audience targeting are reshaping OOH, and whether programmatic DOOH is ready to become a bigger part of the media mix.
The day, stop by stop
- Opening
- Panel
- Fireside chat
- Break
Agenda is subject to change.
Welcome & Opening Remarks
The Automation Shift: How the Role of the Marketer Is Evolving
A practical conversation on how automation, AI and technology are changing the way marketers plan and execute campaigns. The discussion will look at where automation is genuinely helping, where marketers still need to stay closely involved, and how teams can balance technology with human judgment.
Programmatic, Without the Playbook: What We Learned in Practice
A candid conversation around real-world programmatic campaigns and experiments. The discussion will explore what marketers tried, what delivered, what did not go as expected, and the key learnings from putting new programmatic approaches into practice.
Lunch
Festive Season, Real Results — What Does Performance Really Mean in 2026?
A conversation on how the definition of performance is changing beyond clicks, conversions and short-term metrics. The discussion will explore how marketers are connecting campaign performance with real business outcomes, particularly during high-impact periods such as the festive season, when budgets, consumer demand and performance expectations are at their peak.
Tea break
Beyond the Billboard — Is Programmatic DOOH Ready for the Mainstream?
A discussion on how programmatic DOOH is changing the way brands plan, buy, target and measure outdoor advertising. The conversation will explore audience and location data, real-time buying, dynamic creative, targeting and measurement, and the role of pDOOH within the broader media mix.
Networking and high-tea
Speakers
Ipsos India Lead Synthesio (Social Intelligence Analytics)
Our partners
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pDOOH Partner
Supported by
Put your brand in front of the people who buy programmatic.
Sponsorship opportunities are available.
Sakshi Malik, Deputy Editor, Agency Reporter
sakshi@agencyreporter.comQuestions, answered
Is attendance free?
Yes. Attendance is free but by invitation. Register your interest and our team will confirm your place.
Who should attend?
Digital marketing heads, media planning directors, performance marketing leads and adtech professionals. The conversation is programmatic-specific and assumes a working knowledge of the ecosystem.
When and where is it?
Friday, 16 October 2026, from 11:30 AM to 4:00 PM at Radisson Hotel, Sector 29, Gurugram, ending with networking and high-tea.
How can my company sponsor the event?
Write to sakshi@agencyreporter.com. Sponsorship opportunities are available.
I have another question.
Write to sakshi@agencyreporter.com or call +91 85272 75465.
Reserve your seat at Programmatic Asia Symposium Delhi.
Attendance is free but by invitation. Register your interest and we’ll confirm your place.
