Editor's Take

#10YearChallenge: How Brands Are Making The Most By Riding On Viral Social Challenges

The challenge, however, looks innocent and harmless in purpose can supposedly outpour a latent connotation attached to it with a lot of brands showing up their creativity on social media.

The newest #10YearChallenge has of lately created a ruckus among a lot of people. While some found it annoying, millions have wholeheartedly dived into accepting the challenge to post the present image along with an image from a decade ago. Be it your favorite brands or celebrities, none has been aloof from taking up the challenge and flaunt the progress made from 2009 to present. The challenge, however, looks innocent and harmless in purpose can supposedly outpour a latent connotation attached to it with a lot of brands showing up their creativity on social media.

How did the challenge start?

Just like other social media challenges, this one too is unclear who exactly started it. But it has been implied, the intention to post two images, in contrast, is just to bring back the old memories.

Who all have taken up the challenge?

Not only Facebook but users on Instagram and Twitter as well, in superabundance, are going gaga over the movement. Various brands and celebrities through their Facebook, Insta, and Twitter handle went ahead to take-up the challenge.

Audi

Fevikwik

Eicher Trucks and Buses

Paytm

Garnier Men

Finolex Pipes

Manforce

Mad Over Donuts

Durex

Godrej Aer

Flipkart

Zomato

Kaya Clinic

Parle-G

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#10YearChallenge

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PhonePe

Swiggy

Inorbit Malls

Pizza Hut India

Xbox

Godrej Nature’s Basket

Amazon Prime Video

KFC India

Aquaman Movie

UNO India

Bodycraft Spa & Saloon

Fevicol

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Challenge accepted! 😉 #MazbootJod #10YearChallenge

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Orion Mall

Tinder

Coca-Cola India

Through this challenge, brands are going the clever way to gain attention and engagement. This is how social media has become a great equalizer for marketers. With platforms like Facebook, Twitter, and Instagram, the brands don’t need to spend humongous amount of money to run a successful marketing campaign. You just have to be creative and know your audience. This is what the brands are currently doing — striking when the iron is hot.