Visit Sweden’s new campaign reinforces the benefits of traveling in the post-COVID era
Nature experiences can help to find a way back to normality after months in the shadow of the pandemic. Shut-downs, isolation, and working from home have caused stress and anxiety for many but there is a way out. Research shows that spending time in nature lowers stress levels – one of the many benefits of outdoor holidays for both mental and physical health.
In Sweden, where 70 percent of the country is covered with forest, nature is easy to reach. Visitors find open landscapes with fields and meadows, virgin forests, quiet lakes, miles of coastlines, and thousands of islands. For inspiration, Visit Sweden has launched a campaign highlighting 15 unique experiences and accommodations in the country’s most fascinating natural surroundings.
For a long time, people have sought mental well-being in nature. There are several benefits to staying outdoors, such as reduced negative emotions and lowered stress levels. Keeping this in mind, the campaign urges people to ‘travel tomorrow’ to Sweden when it’s safe to travel again. The campaign has been curated basis the research from The 72 Hour Cabin” wherein the positive effects were tested and proven. The participants from major cities who had demanding jobs were examined before and after spending three consecutive days in the Swedish countryside where they slept in glass cabins next to water.
“Natural environments are an important resource for meeting the health challenges in our society. Research shows that time spent outdoors reduces negative emotions and stress, and promotes positive emotions, mental recovery, and performance,” says Cecilia Stenfors, a researcher at the Aging Research Center at Karolinska Institutet, Sweden, and the University of Chicago, USA.
Nature experiences are an effective way to find a way back to a new normality after months of pandemic-related stress, anxiety, and loneliness. Besides, outdoor tourism in small groups is safer than culture trips to cities. And even those who don’t feel like traveling right now can reap the benefits of Mother Nature as studies suggest that even looking at images or videos of natural environments provide similar positive effects.
More than two-thirds of Sweden is covered with trees, and it is not only the sparsely populated North that boasts lush wilderness: Cities throughout the country have lakes, meadows, forests, scenic coastal paths, and vast archipelagos around the corner, which makes nature easy to reach wherever you go. No wonder Swedes maintain an unusually close relationship to nature and draw from the healing power of spending time al fresco. In several places around the country, experts offer experiences in nature that foster mental health: Outdoor cooking, hiking, canoeing, and mountain biking are classic activities with a lasting effect.
