UpGrad with AliveNow launches 4 Graduation Day Instagram AR Filters
UpGrad and AliveNow partners with universities, IIIT Bangalore, Duke CE (US), MICA, and NMIMS Global, to launch Augmented Reality Filters on Instagram and Facebook!
The four AR Filters give students a chance to click graduation-day selfies from home!
Students could launch the AR Filter on their graduation day, try on a Graduation Cap and click a picture against their respective university’s background.
Commenting on this, Phalgun Kompalli, Co-founder of UpGrad shares, “Graduating is one of the most-awaited moments in a student’s life. In a pre-COVID world, students would commemorate this occasion by joyfully throwing their graduation caps in the air. However, the pandemic has disrupted life as we know it and a physical gathering & graduation ceremony have given way to digital celebrations. To give learners the complete experience and add some sparkle to their proud graduation moments, albeit virtually, UpGrad has taken not just the convocation ceremonies online but also incorporated this Augmented Reality Filter on Instagram and Facebook.”
Rushali Rastogi, Account Manager at AliveNow, further adds, “Having missed virtual graduation by a year, my juniors have had my complete empathy. These AR Filters have helped to graduate students reminisce about their time spent at university and brought them closer to their favorite college hang-out spots – where they created their fondest memories.”
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