Alan’s Bugles becomes the official snacking Partner of Mumbai Indians for IPL 2024

Alan’s Bugles has collaborated with Mumbai Indians for the ongoing T20 cricket season as its Official Snacking Partner.

The collaboration leverages India’s biggest passion– Cricket, with Alan’s Bugles, that has been positioned as The Ultimate Boredom Buster. The Brand has already come up with new and exciting range of packs communicating the collaboration to the consumers, on the shelf.

Speaking on the collaboration, a spokesperson for Alan’s Bugles said, “The excitement of watching sports and the accompanying adrenaline rush helps get rid of boredom. Alan’s Bugles has synergies with Cricket, and with the IPL fever gaining momentum, Alan’s Bugles is happy to be associated as the Official Snacking Partner of Mumbai Indians. The Brand that offers rich and premium snacks for the aspirational Indian consumer, who are unwilling to compromise, and always want the best. For the Brand, a collaboration with Mumbai Indians, the only team that has played 250 IPL matches and is one of the most successful teams in IPL, was a no-brainer.”

While Alan’s is a Reliance Brand, Bugles is an international corn chips snacks brand owned by General Mills, and is available in major markets like the UK, USA, and the Middle East.

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.