#ARM Worldwide bags PR mandate for premium lifestyle e-commerce platform Elitify.com

#ARM Worldwide has recently bagged the full service public relation mandate for Elitify.com – a premium lifestyle e-commerce platform. Elitify offers an array of premium apparels, footwear, and fashion accessories from aspirational and fashion forward brands including Ralph Lauren, Coach, Topshop, Loft and Hugo Boss. The mandate involves driving the communication programs for Elitify and building share of voice around company’s new brand positioning and change in leadership over the years in the market. #ARM will be involved in crafting the brand media messaging architecture Hybrid PR, Omni-channel PR and Digital PR. #ARM’s business consulting approach and integrated planning methodology have played a crucial role in winning the mandate.

Commenting on the association, Ritesh Srivastava, CEO Elitify.com says, “We are excited to work with #ARM Worldwide as we step into a new phase of evolution. Their 360-degree integrated and consulting approach along with innovative solutions in a unique blend of content, strategy, and technology complements our business objectives and the segment that we operate in.”

On winning the mandate, Honey Singh, Co-Founder & CEO, #ARM Worldwide says, “We are delighted to add Elitify.com in our bouquet of clients. A trendsetter in the industry, Elitify.com renders a seamless shopping experience to fashion connoisseurs in terms of the brand mix, categories, and catalog depth. We are thrilled to be working with Elitify.com to create massive brand awareness and strengthen its consumer and media base by using our strategic capabilities to reveal brand’s new and upcoming insights to the new age online customers.”

With the new client on board, #ARM Worldwide is spearheaded to multiply the number of clients in diverse industry segments like Technology, BFSI, education, Retail, Lifestyle & Entertainment etc.