Editorial Desk

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PubMatic reinvests 2021 profits in engineering, infrastructure capabilities in Pune
BARC India goes live with the ‘Augmented Data Reporting Standards’
Tiki partners with The Akshaya Patra Foundation for its TikiCares program
Viacom18’s YME cluster announces its upcoming plans for 2022
Times Network comes on board Goafest 2022 as presenting sponsor
redBus has launched #HereForHer – an initiative to make road trips more comfortable for women
PUMA introduces diverse mannequins at its flagship stores this Women’s Day
Do Your Thng launches DYT Pro, its first-ever subscription service
PlanetSpark has launched #TheMuteButton, a month-long Women’s Day campaign
This International Women’s Day, OYO announces #WomenInCtrl, its all-women hackathon
Manforce Condoms has come up with an empowering post this International Women’s Day
Zero Gravity Communications’ campaigns aim to inspire women to shatter stereotypes
OTC healthcare brands will increase their digital adspend at an average rate of 11% a year: Report
Lemme Be’s latest ad film narrates honest confessions of a menstruator in a poetry-anthem format
Carmesi announces actress Mithila Palkar as its brand ambassador
Lyxel&Flamingo elevates six homegrown leaders as Partners
Ariel’s latest film encourages men to pledge to #ShareTheLoad equally
Betterhalf.ai’s AR filter #MyFuturePartner crosses 1Bn impressions on social media
Squirrel Solutions has launched India’s first children’s book NFT ‘7 Colors of Holi’ authored by Tulika Singh
Media consumption has increased for 22% of the families, 46% notice ads on digital while 29% shop online: Report