Editorial Desk

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Research finds more consumers weighing sustainability claims on packaged food choices
Manforce Condoms leverages influencers to build awareness for its Ultrafeel Condoms
Be Awkward, Weird, Free encourages Spykar’s latest Campaign #YoungandRestless
26% surfs the internet while simultaneously watching television: Axis My India February CSI Survey
adidas partners with Sandesh Jhingan, Vice-captain, Indian Men’s Football team to inspire the youth
Indian marketers rank mobile, social media as top priorities for 2022 but ad fraud remains a huge challenge: Report
OMD Mudramax launches ‘Bingo,’ an outcome-based, AI-backed media buying tool
Quora allows creators to earn money for sharing knowledge
Games24x7 ropes in Hrithik Roshan as the brand ambassador of Rummy Circle
Asia Pacific advertising spend is expected to grow by 5.9% in 2022: Dentsu Ad Spend Report
Ambuja Cements’ Republic Day tribute to Saidpur touched over 5mn hearts
Q4 2021 records highest Ad Volumes for a quarter since 2019 with a bumper festive spike: Report
AcneStar launched two campaigns to create buzz on social media around problems faced by every individual
White Square opens entries for White Square International Advertising Festival 2022
‘Think Fresh’ and say goodbye to daily googlies of life, says Fido Dido in 7UP®’s latest campaign
Kaizzen partners with TERI for World Sustainable Development Summit 2022
ET Money’s new branding strategy speaks on the evolving mindset of Indian investors around money, wealth
MemeChat puts memes on blockchain with the launches ‘The Meme Club’
Zymrat secures $500K in seed from Dominor Investment & Anicut Angel Fund
GARI’s first-day trading volume crosses $100M, 750 crores across 12 major crypto exchanges