Editorial Desk

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Vedix rolls out new digital marketing campaign featuring Kunal Kapoor
Olay India appoints Tara Sutaria as Brand Ambassador for its skincare range
FreshToHome releases its ‘Totally Fresh’ campaign to encourage consumers to buy preservative-free meat, seafood
E-Commerce dominates IPL 2021, followed by Durables & Automobiles: Havas Media Group’s HI-CRICKET study
MTV Insights Studio launches MTV Youth Study 2021 titled ‘Atmanirbhar by Circumstance’
Ruder Finn India introduces SONAR, a crisis simulation platform to prepare companies to manage, handle crisis
Interactive Avenues announces a new brand identity for PlayerzPot
Social Panga launches ‘Aage Ka Kya Socha Hai’ campaign for Infinity Learn by Sri Chaitanya
Adidas unveils ‘The Home of Possibilities,’ a blend of multiple digital touchpoints, sustainability zone
With its new campaign #FindTheBalance, LinkedIn encourages Indian workforce to look beyond professional life
How OptimiZEE leveraged Zee Café’s ‘Chef vs Fridge’ campaign to connect with passionate foodies through social video for Haier
PR Professionals announces Data Analytics, Investor Relations practices on completing a decade long journey
TAGG ropes in Rohit Sharma as Brand Ambassador
Zapr partners with PubMatic to expand addressability footprint for marketers in India
IdeateLabs announces the launch of Planet Marathi OTT
Tata AIA Life Insurance announces multi-year partnership with Neeraj Chopra as Brand Ambassador
63% consumers view ads as part of their online reading: ‘The Context Effect’ Report
Prega News launches campaign #MyChoiceToGoodNews
Majority of Indians spend 1 to 4 hours on CTV: Mediasmart India’s CTV Report 2021
Jio shares its journey from Evolution to Revolution on #5YearsOfJio