Editorial Desk

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Adidas unveils new women’s activewear collection created for studio sports- Formotion
Vi, in association with Hungama, launches Premium Video On Demand (PVOD) service
Lemma, HDFC Life and Logicserve join forces for a programmatic DOOH campaign
Syska Accessories partners with artists for its digital campaign #InMyVeins
Sleepwell gives women the right to choose their comfort through its new digital campaign
WICCI PR and Digital Marketing Council launches initiative to support professional needs of women
PubMatic and MediaMath partner to further the SOURCE vision of alignment across Asia
Lemma and AdInMo come together to connect DOOH advertisers with mobile gaming audiences
ScoopWhoop collaborates with Tinder to inspire people to start dating again in the new normal
ITC Ltd. Sunfeast YiPPee! launches new campaign ‘Sunfeast YiPPee! Ki Saucy Googly’ with MS Dhoni
HYPD Store raises pre-seed strategic investment from ScoopWhoop
Media Expo- Mumbai will now open its doors to the industry in May 2021
India Today Conclave- East 2021 to host eminent policymakers for its fourth edition
Mia by Tanishq and VOOT Studio collaborate for a Valentine’s Day brand campaign
Wavemaker rolls out AI-powered media planning platform – Maximize
Zenith’s latest report forecasts adspend in beauty and personal luxury
PRPOI releases report on ‘Insights Survey 2020’ as part of its #InsightsThinkTank series
HDFC Life launches new digital campaign ‘Buy Online’ with Manjot Singh
Havas Group India brings Conran Design Group to Mumbai as part of strategic joint-venture
Influencer marketing platform- VavoDigital launches new app to connect brands and influencers