Brands of Bharat’s next episode to shed light on the importance of content marketing in the upcoming festive season
With the festive season just around the corner, Bharat seems to be in full gear. However, there’s one key difference between pre-pandemic festivals and the current scenario- consumers are prepping for the festivities from the comfort of their homes. The rapid shift in the shopping behavior of consumers in the country has compelled brands to keep up, especially when it comes to their marketing strategies.
To understand how brands are planning to stand out in the upcoming festive season, Agency Reporter’s virtual panel discussion series- Brands of Bharat, powered by Nukkad by Stage, is here with its ninth episode.
The ninth episode would be centered on the topic- The growing charm of content marketing- How a strong content marketing strategy can up a brand’s game during the festive season.
Slated to be released on 7th September at 11 AM, the episode would feature a diverse set of panelists including Richa Parekh, Head – Digital Marketing, Aditya Birla Insurance; Arihant Kothari, Creative & Content Lead at Ballebaazi.com (the Fantasy Sports vertical of Baazi Games); Megha Manchanda, VP – Marketing, DBS Bank; Sanjay Mehta, Joint CEO, Mirum India and Raghav Bagai, Co-founder, Sociowash.
The discussion would be moderated by Rahul Puri, Editor, Agency Reporter, and Runa Sinha, Vice President, Nukkad by STAGE.
The episode would shed light on how the Bharat consumers’ consumption habits have changed since the pandemic, the trends that are expected to dominate the festive season, and how some of the country’s leading brands and agencies are drawing up strong content marketing campaigns to stay ahead of the curve.