Bumble sets afloat its new campaign ‘All Our Moves’
Bumble sets afloat its new campaign ‘All Our Moves’ which aims to celebrate the moves women make in their daily lives.
“Along with the greatness of the exceptional women who paved the way for us with their big moves, it is also important to celebrate the many first moves women make every day in our daily lives. All the moves we make, make all of us–we are the sum of our moves. This International Women’s Day, Bumble celebrates the many first moves women make every day, every small act of courage matters,” shares the VP of Strategy, Bumble, Priti Joshi speaking on the launch of the campaign
The brand notifies, to celebrate the inspiration of the women and the moves they make in their lives every single day, it has joined forces with personalities from all walks of life–Rhea Kapoor, Radhika Apte, Fatima Sana Shaikh, Sushant Divgikar, Dolly Singh, Trinetra Haldar Gummaraju, Aishwarya Mohanraj among others
Actor Radhika Apte expresses, “I am excited to associate with Bumble, where women make the first move! I think it’s powerful and inspiring that Bumble is championing all the moves made by women in their daily lives—all our imperfect, vulnerable, audacious small big moves—I hope it encourages women in India to take charge and make the first move in all aspects of their lives!”
Speaking on the partnership, Bollywood producer, Rhea Kapoor shares, “I am delighted to associate with Bumble on their campaign this International Women’s Day. From small moments to big ones, my first moves helped shape my life. Bumble’s campaign celebrates all those fearless women and all their moves—small, big ones. I am thrilled to be a part of this campaign and hope to help motivate more women to celebrate themselves and every first move they make. Take charge and keep moving, ladies!”
Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.