Campaigns

Bumble brings back ‘Stand For Safety’ initiative in India
myBillBook releases MSME anthem ‘Tum Kamaal Ho’ marking the occasion of International MSME Day
Wakefit.co welcomes IKEA to Bengaluru with its quirky marketing campaign, #WakefitTrikea
This International Yoga Day, Nickelodeon, Ayush Ministry promote physical, mental well-being amongst kids through #YogaSeHiHoga campaign
‘Find the right customers to grow your business’ says Meesho in its latest campaign to highlight how sellers can grow their business
This Father’s Day, Samsonite urges to #SayItWithSamsonite with their social media brand film
Colors Infinity, Comedy Central’s campaign #SafeForDad celebrates the evolving father-child bond
Ghazal, Varun Alagh visit Dolphin Tank to urge pledging goodness through their ‘Goodness I Pledge Offer’ campaign
Wobb aided with the facilitation of influencer management for the convocation ceremony of HDFC’s #BounceBack campaign
‘The Birds and Bees Talk’ by Durex embarks on 3rd year of its journey with launch of music album – ‘Let’s Talk About It’
PlayerzPot IPL 2022 campaign garners close to 500mn views, increases revenue by 300% pre-IPL
Supertails launches its new ad film, The Super- Store that comes to your door
Signature Global comes up with a series of new TVCs themed ‘Kiraye Se Azaadi’
Nukkad By Stage launches its new ad commercial in ‘Desi Andaaz’
Rajkumar Rao finds his own Squad in BGMI’s brand new digital campaign
Nickelodeon partners with the United Nations in India to launch its campaign for World Environment Day
Stayfree encourages fathers to talk about periods to their daughters in its new film
Platinum Outdoor launches an OOH campaign for Vodafone Idea to highlight their robust indoor network
DIZO releases series of films to introduce its latest Blink Charge Feature; launches DIZO Wireless Dash
Mankind Pharma, Interactive Avenues come together to create a digital-first product launch of ‘EPIC Condoms’ through their campaign #MakeItEpic
FEATURED POSTS
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India