Editor’s Take

The Lingerie is Finally Out of the Closet!
Moment Marketing and Momentum
Upscale Your Marketing Game With Native Ads
Two’s Company, Three’s a Crowd? Implications of Oodles of Video OTT Players
Candy: The Sunk Popularity Fallacy
IRS Report 2019: Can the Increase in Print Consumption See a Rise in Print Advertising?
OPEN Strategy & Design: Started Lean, Emerged Convincing
#ICCWorldCup2019: India vs Pakistan Match to fetch premium ad revenue for Star Sports
TDSAT’s nod to Landing Page opens a can of worms for the TV broadcasting industry
Cannes Lions 2019: Nominees Speak on the Festival of Creativity and Honoring Excellence
IRCTC
IRCTC’s viral reply to one of its users is neither funny, nor befitting, savage or epic. Here’s why?
Nat Geo’s Free Solo – a Guide for Indian Content Creators on how to Nail Nerve-Wracking Content
Advertising Mathematics of the Automobile Industry
How AR can Facilitate Brand Survival in the Much Evolving Market?
‘State of Content Marketing Report 2019’ Releases at 9th Edition of CMS Asia in Mumbai on May 8
Is Podcast Advertising a ‘Not-So-Much-Explored’ Content Format for Indian Advertisers?
Brands So Popular, They Never Advertise!
Self-regulation by OTT Platforms- A Move Forward or Backward?
TikTok- A Post Ban Winner?
Panchayat Mumbai Witnesses an Engaging Discussion on Evolving Trends in Digital News Advertising
FEATURED POSTS
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India