News

DoubleVerify and WARC Report Reveals Gap Between Intent and Action in Media Quality Measurement in India and APAC Broadly
Magnite Announces Global Partnership with Scope3 to Improve Sustainability Across Omnichannel Advertising
Diwali shopping to be bigger this year with 70 percent of consumers ready to spend more 
Dentsu India Launches Dentsu Intelligence Dashboard (DID)
Havas Play announces strategic partnership with sports marketing agency, Gameplan Sports
Digitas takes Duolingo to Tollywood Superstardom
AGENCY09 Celebrates its 10-year Anniversary
Dentsu Creative Launches 2023 CMO Report – Creativity at a Crossroads
TrafficGuard Launches Pmax Solution to Increase Visibility and Block Ad Fraud in Google Performance Max Campaigns
Traffic Venue Expands Global Presence with New Office Opening in Singapore
Havas Media Network India fuels innovation with pioneering research through its latest whitepaper – How India Buys & How Tech is Shaping E-Commerce Adoption & Experience
‘Jaldi Sukhe…Jaldi Sukhaye’ Welspun’s new home décor national 3D campaign mantra
Fastrack launches actor Vijay Devarakonda as Brand ambassador, with a Fashion First take on youth
Indian Public Relations Industry To Grow To Rs 3500 crores by 2027 Says PRCAI; hire 8000 Professionals to its fold
Eggfirst Co-founder and CEO, Ashish Banka moves on
Network18 and DistroTV Announce Partnership to Stream Channels Live and Free in India
OMD grows APAC leadership team with new Head of Digital appointment
Eggfirst takes us back in time with its first-ever AI-generated video for Fino Payments Bank
Shopping on Independence Day: what Indian customers craved for?
Indian shoppers are predicted to boost their spending by 14% over the previous year this festive season, reveals a survey by Disney+ Hotstar
FEATURED POSTS
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India