News

DoubleVerify Extends Media Quality Authentication to Meta Reels
Joyville’s latest social media campaign reshapes homebuying experiences
 White Square International Festival of Creativity 2023 Winners announced
IdeateLabs conceptualizes Unbranded to Branded campaign for Fashion Factory
PubMatic and SQREEM to Provide AI-Powered Data Insights to Advertisers
IAS Expands Meta Partnership; Rolls Out Ad Measurement Tools for Facebook and Instagram Reels
DoubleVerify and Scibids Unveil Industry-First AI-Powered Attention Solution for Advertisers: DV Algorithmic Optimizer
CreatorsClout welcomes Bollywood Star Himansh Kohli to its Talent roster
Criteo Launches First-ever Supply-side Platform Built for Commerce
IAS Announces Next-Generation Quality Attention Measurement Product
The Global Media Study for Both Retailers and Brands: Insights and Strategies for Success
Godrej L’Affaire and Ranveer Allahbadia a.k.a Beer Biceps partner for L’Affaire Select – The Hunt for India’s next best content creators
IAB Tech Lab’s Advanced TV Commit Group Adds Leading Industry Players to Develop Comprehensive TV Advertising Technical Standards
Good Creator Co introduces Smart Campaigns, the first-of-its-kind programmatic approach to Influencer Marketing
Criteo launches its first Agency Challenge in the Criteo Commerce Academy with prizes to get certified in commerce media advertising
Top Brands, Agencies, and Marketing Leaders converge at the India International Brand Summit 2023
The Present and Future of Creativity in Advertising: in Conversation with Kevin Swanepoel and Prasoon Joshi 
IPL 2023 emerges as a game changer for Jio Cinema, left Hotstar behind in multiple performance metrics: Bobble AI Data Report
Innocean India strengthens its leadership team with key appointments
GoaFest 2023: Leo Burnett India wins Grand Prix for #BringBack2011 campaign
FEATURED POSTS
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India