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Optiminastic launches its virtual office- Optiverse, strengthens its Metaverse-As-A-Service offering for brands
ABD launches new ‘ICONiQ White Whisky’ in Metaverse, ahead of its market launch
SocioClout launches Creatorsclout , its talent management vertical to empower creators and influencers across India
AI LOGISTIX rebrands itself, offers ‘Green deliveries with Zero Carbon emission’
Interactive Avenues and Matterkind launch ‘Connected TV Advertising Playbook’ for brands and agencies
Triton Digital releases study on podcast advertising effectiveness in India
Chingari powered by $GARI urges users to go green this Ganesh Chaturthi
Sidharth Rao & Madhu Sudhan unveil their new mar-tech services venture – Punt
Excitement Among Indian Shoppers Jumps to 68 Percent, Driving Consumers’ Intent to Spend This Festive Season
India’s top athletes and sportspeople kick off new innings as LinkedIn influencers
TEN Digital evangelists decode the digital mantra at The Advertising Club’s third edition of D:CODE
Criteo Launches Video Advertising Solution with Full-Funnel Performance Capabilities to Reach and Convert Consumers in the Indian Video Landscape
Nickelodeon continues to dominate as India’s No.1 Kids’ network
Xaxis India launches Discovery Commerce – a new programmatic media commerce solution
New IAS Report Finds Majority of Media Experts Are Concerned About Changing Policies Impacting Their Digital Media Buys
Pubmatic expands with new engineering hubs in Pune and Delhi to support global business growth
Mad Influence creators selected among 75 Brand Ambassadors for the Azadi Ka Amrit Mahotsav
Chtrbox Launches ChtrSocial To Enable “Brands To Become Creators”
Indian travellers show the strongest intent to travel during summer among 5 APAC countries, according to Criteo’s 2022 Travel Commerce Insights
DS Group partners with Grapes to launch its first NFT on 93rd Founders’ day
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FEATURED POSTS
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India
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FrontBenchers
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40 Under 40
40 Under 40 (2023 Edition)
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India’s Fastest Growing Digital Agencies
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