News

Poker Sports League partners with Pocket52 and Voot for Season 3
Dentsu brings together iProspect and Vizeum to form a future-focused iProspect brand globally
WATConsult launches ‘Bharat by WATConsult’ to help brands leverage multilingual digital opportunities
DDB Mudra Group’s e-book ‘Point of New’ examines shifts in consumer behavior in the new normal
Akamai partners with MX Player to provide its users in India with a seamless digital experience
Bumble installs socially distanced benches to encourage safer meet-ups in the new normal
Checkbrand releases data analyzing the online sentiments for top cricket stars in India
Divo expands its offerings, forays into digital, content, and influencer marketing
ShareChat’s 2020 UGC Trends Report highlights content behavioral trends among Indic language users
Dentsu International announces the merger of ‘The Story Lab’ in India with C’Lab
Honda Activa’s new campaign celebrates its legacy with Activa 6G 20th Anniversary Limited Edition
Bikayi’s latest report highlights shopping trends and WhatsApp e-commerce in India
ABP Network unveils its new visual identity across all broadcast & digital channels
ŠKODA AUTO India partners with Twitter to launch a first-of-its-kind ‘Speed Challenge’ game
Logicserve Digital launches ‘eMarket’ to help brands strengthen & scale up their e-commerce
Zenith’s Adspend Forecast predicts faster recovery for e-commerce and video in global ad spend
Brightcove’s ‘The Future of OTT in South Asia’ report highlights the current and future OTT landscape
TRA’S Brand Trust Report 2020 ranks Dell as India’s Most Trusted Brand, followed by Mi and Samsung Mobiles
Verizon Media launches “Verizon Media ConnectID”- a unified ID solution for the cookieless future
BARC India renames ‘Impressions’ to ‘Average Minute Audience’ in line with global measurement standards
FEATURED POSTS
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India