News

Havas Media bags integrated media duties of ACC Cement
Isobar Ropes in Rohit Mukherjee as Creative Director, South
PUMA India launches Instagram AR & Newsfeed SmartApp game for the Rider Collection
Varun Mohan joins MiQ as Head of Growth & Revenue, India & SAARC
RP Singh, Chief Curator – CMS Asia, appointed as Chairperson of Asia Content Marketing Association in Singapore
Hip Hip HERray – Calling all Women Storytellers to Break the Celluloid Ceiling!
In a first, Facebook rolls out its ‘More Together’ campaign in India
Voot Select – the new home for great stories, now LIVE on Voot!
Rishi Khiani to Step Down from Ant Farm to Build a Startup in the Job-tech Space
INMA Unveils Global Media Awards Finalists
Harley-Davidson India launches #FreedomStoriesIndia : Social media campaign highlighting unique stories of Harley Riders
Bajaj Electricals Appoints McCann Worldgroup as its New Creative Agency
OnePlus Appoints Siddhant Narayan as Head of Marketing for India
upGrad Launches its New TVC- #RahoAmbitious
JK Technosoft Ltd. Appoints Chhavi Sood as Marketing Head
OREO Urges Consumers To ‘Disconnect to Connect’ Through its Latest Campaign
“UPI Chalega” – A UPI Awareness Campaign Presented by NPCI in Association with the Payment Ecosystem Players
Star Sports Takes Note of the Overwhelming Fan Chatter around the 13th season of VIVO IPL; Launches #KhelBolega TVC
Winners of MEA 2020 Spotlight the Redefined Roles in Advertising
Media Expo Excellence Awards 2020 concludes celebrating innovation in OOH Advertising
FEATURED POSTS
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India