News

Mathrubhumi.com wins at WAN IFRA South Asian Digital Media Awards 2019
Publicis Media Bags Hero MotoCorp’s Media Mandate
Elleys’ Switches has appointed Oberoi IBC to handle their creative duties.
PivotRoots Appoints Nitesh Kumar as VP- Media & New Business to head Delhi operations
Gaana Introduces ‘Stories’, the Short-Format Content in Music Streaming
Ecosys Wins 13 Metals in SEAC Customer Engagement Forum and Awards, Singapore
Delhi Advertising Club Elects Raman Kumar Chugh as the new president
Starcom Appoints Anil Shankar as Vice President, Digital Media Solutions
Lenskart Partners with SoftBank to Invest in Technology and Supply Chain
Dentsu India Slingshot Wins Creative Mandate for Melorra
Khadim’s Partners with Social Beat to Capitalize on Digital and grow their brand presence
COLORS Tamil Ropes in Sponsors for the show Kodeeswari: The Tamil Version of Who Wants To Be A Millionaire
Instagram and Tik-Tok to emerge as the top platforms for influencer marketing in 2020: Buzzoka Report
Tilt Brand Solutions Bags Strategy and Creative duties for Livspace
HAVAS GROUP ACQUIRES EXPERIENTIAL AGENCY SHOBIZ
Publicis India Wins Creative Mandate of BIBA
News18 India Announces the Fifth Edition of its flagship property ‘Chaupal’
Socxo Solutions Bags the Brand Advocacy Mandate for Moolya Software Testing
WATConsult Wins e-Commerce Planning & Management Mandate for Parag Foods’ Avvatar Sports Nutrition
Netflix Announces Three Series in Partnership with Viacom18 Studios
FEATURED POSTS
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India