News

How AR can Facilitate Brand Survival in the Much Evolving Market?
Four Media Measurement Bodies Form the Global Alliance for the Measurement of Media Audiences (GAMMA) to Chart a Course for the Future of Video Audience Measurement
Wavemaker India Wins Media Mandate for NestAway
Over 400 marketers take pledge to scale their content marketing efforts at CMS Asia 2019 in Mumbai
Clinique features Radhika Apte in their Moisture Surge campaign conceptualized by Supari Studios
Hotstar Breaks Global Records Yet Again, Registers 18.6 Million Concurrent Viewers in the VIVO IPL 2019 Final
McDonald’s India Collaborates With TVF’s Screenpatti – HumTum to celebrate Family Day
PivotRoots Strengthens its Management Team with Two Major Appointments
WATConsult Secures Highest Tally of Shortlists at Tambuli APAC Awards
Nickelodeon Unveils Aggressive Content Strategy for FY 2019-20
In Conversation with Divya Karani, Dentsu X
Havas Group reinforces its digital design expertise by acquiring India’s leading UX design firm, Think Design
DIGITAS INDIA BEEFS UP MARKETING TRANSFORMATION CAPABILITIES WITH 2 KEY HIRES
WATConsult wins Schneider Electric India’s Digital and Social Media Mandate
iCubesWire Elevates Nishant Sharma as its Chief Business Officer
Is Podcast Advertising a ‘Not-So-Much-Explored’ Content Format for Indian Advertisers?
PRODIGIOUS APPOINTS VARUN SHAH AS HEAD & SENIOR VP
Brandwizz Communications Wins the Digital Marketing Mandate for Khadim’s Footwear
Brands So Popular, They Never Advertise!
Grapes Digital Wins the Digital Media Mandate of Leading Sports Nutrition Brand, MuscleTech, in India
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Programmatic Buying is all about how we use data more efficiently to reach a target audience
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Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
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Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India