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30% of consumption happened during leisure hours: Pocket FM Rewind2023
Indian Research and Insights Industry reaches USD 2.9 Bn in FY2023: Market Research Society of India
ASICS India marks a milestone with the launch of its 100th Store
DoubleVerify launches global attention benchmark report
Adverty announces its extended partnership with PubMatic to elevate the In-Game advertising ecosystem
DRIM Global Partners with Swiggy Instamart to set a new benchmark in Influencer Marketing in the Grocery Delivery Space
Havas announces acquisition of Hamburg-based performance marketing agency EPROFESSIONAL
MiQ launches sustainable advertising solution to reduce the carbon footprints of digital ads
Magnite expands global presence with the opening of its first India office
Introducing POIESIS: An AI & Data-Driven Creative Agency Launched by Ashish Duggal and Bitesh Singh
Dentsu Creative’s 2024 Trends report explored the power of world-building and storytelling to shape a new future
Tobacco Industry uses metaverse, advergames, NFTs to target youth and skirt advertising regulations
ASCI and the Unstereotype Alliance unveil study on Diversity & Inclusion in Advertising, with research partner Kantar at the D&I Edge Summit
Shashi Sinha, CEO of IPG Mediabrands India, Receives AAAI Lifetime Achievement Award 2023
DistroTV Announces Content & Distribution Partnership With IN10 Media Network
PubMatic and PhonePe Partner to Deliver High Quality and Engaging Audience Assets to Advertisers in India
Concept BIU is Now Great Place to Work Certified
ASCI proposes draft guidelines for environmental claims in advertising
Swiggy aces moment marketing during ICC Cricket World Cup 2023 Semi-Final teaming up with Havas Media India
CreatorsClout adds influencer powerhouse Techno Ruhez to its talent roster
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FEATURED POSTS
Programmatic Buying is all about how we use data more efficiently to reach a target audience
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Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
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The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India
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