News

Prashant Mehta joins Isobar as Senior Vice President, Global Head of Delivery, from Publicis.Sapient
Piyush Pandey to take over as Ogilvy’s global CCO
Posterscope launches India’s first Digital OOH Ad Exchange, ROOH!
MTV Beats witnesses 50% growth in viewership as it turns 2
MTV’s Ryan Mendonca signs with BANG BANG as Director
How a Man with Hearing and Speed Disability Made his Dreams Come True!
Nima Namchu of Havas Worldwide India moves on
Isobar Launches ‘Augmented Humanity: Isobar Trends Report 2019’
The makers of ZERO launch a fan engagement initiative – Bauua Ki Toli
On World AIDS Day, Dentsu Webchutney and ScoopWhoop launch game that everyone should win
Sociosquares bags social media mandate for Bisleri Vedica
With 8 happy sponsors, DCL has hit right chords amongst the trade fraternity
Isobar Named as a Leader among Commerce Specialist Service Providers
Brand Bazooka wins creative duties for Linc Pens
Social Kinnect bags the digital mandate for ZEE Jaipur Literature Festival 2019
Bobby Pawar Moves On From Publicis India, as Ajay Gahlaut joins Publicis
Ventes Avenues Launches Programmatic Solutions in India
MediaCom appoints Christine Fang as Global CFO
WATConsult associates with Tata Motors Passenger Vehicle division to leverage their digital journey
BBDO India hires Mitul Shah as Vice President
FEATURED POSTS
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India