Chingari celebrates its first anniversary with ‘Bann Chingari’ anthem
Chingari celebrates its first anniversary with content creators through an exciting campaign #SaalEkChingariAnek. On this occasion, Chingari has launched its official Chingari Anthem, to offer creators a chance to be part of its celebration by creating exciting videos and winning lakhs of Chingari Coins.
The platform informs that it has made a strong mark owing to its ideation and concepts. The major reason for the platform’s success is its zeal towards providing an independent stage for content creators.
Speaking on the occasion, Sumit Ghosh, CEO & Co-founder – Chingari App shares, “It has been a memorable one year since the inception of Chingari. We saw a rapid upward growth trajectory owing to the efforts of the team who have been instrumental in taking our insights forward and applying them in a way that could benefit the maximum Indian audience. We shall continue to provide a plethora of opportunities to the artists in the country and aim at becoming the voice of the creators who often struggle to get an unbiased platform. The long-term objective of the brand is to foster the growth of art professionals so that they can explore their maximum potential and gain from it.”
Speaking on future plans, Deepak Salvi, COO & Co-founder – Chingari says, “Just like entrepreneurs and institutions invest in science, commerce, and technology, similarly our aim is to invest in nurturing talent and those who create it. Past one year has helped us understand the psychology, demographics, and audience perception around creative content and we aim at harnessing this data and information to further upgrade our strategies for creators across the country to benefit from them.”
The anthem ‘Bann Chingari’ has been written by Creative Director Pranat Ghude, with a multilingual, millennial appeal and captures the essence of Bharat. The video spreads a vibrant canvas of authentic talents that form the Chingari culture. Through the anthem, Chingari aims at building an even stronger connection with the audience, eventually making them a part of this mega celebration. The anthem is also available on leading music streaming platforms.
With the mega-success of the platform, public and private entities are looking forward to collaborating with Chingari, which only speaks volumes of the brand’s authenticity. This backed by regular technological innovations, Chingari aims to become India’s most widely used Socio-Commerce platform within the next few years.
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Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.