CleverTap acquires Patch to enable higher customer engagement value

CleverTap announces the acquisition of Patch, a technology that enables businesses to brand and embed communication channels — including in-app voice, chat, and push notifications — directly into consumer apps. The terms of the deal have not been disclosed.

Patch is designed to provide seamless, contextual, and secure communications between companies and consumers.

According to Vikrant Chowdhary, Chief Growth Officer of CleverTap shares, “the acquisition is the first in CleverTap’s eight-year history and marks an important milestone in the ongoing innovation journey of CleverTap expanding its capabilities. The new capability will elevate the end-customer experience and empower brands and businesses globally to communicate with millions of their customers seamlessly. For CleverTap, Chowdhary explains, the Patch acquisition is strategic and significant because it positions CleverTap as the first and only marketing and retention platform to offer in-app telephony capabilities.”

“For consumers, knowing who is calling and understanding the context from within the app increases trust and drives digital interactions and transactions,” says Chowdhary, adding, “As customers engage more frequently or deeply, brands and businesses also benefit because they reduce friction and increase the opportunities to generate revenues.”

It’s also the first time these capabilities are being offered to mobile-first brands and businesses across the globe. “Having in-app voice capabilities as a part of the CleverTap Retention Cloud is a game-changer for digital brands. It enables a trusted, two-way conversation between companies and their customers with context, security, and speedy resolution or assistance,” says Anand Jain, CleverTap’s Co-founder and Chief Product Officer. 

“It is imperative to keep in constant touch with our customers to understand their feedback and provide them with prompt, personalized health and wellness services,” says Sachin Shenoy, Co-Founder at HealthifyMe, adding, “We are excited about CleverTap’s acquisition of Patch. This first-in-class in-app VOIP services technology will help streamline conversations with our customers to enable higher engagement value and customer trust.”

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Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.