Conceptualized by Hotstuff, UTIMF releases its new film this Mother’s Day
UTI Mutual Fund (UTIMF) rolls out a film conceptualized by Hotstuff for the individual retail investor this Mother’s Day. The film aims to communicate the message of how all small daily habits that our mothers have inculcated in us since our childhood, which while we are young feel like enforcement, can actually help one become a responsible and smart investor with the chorus of the song going as “Sahi Baat Mummy Ne Kahi Thi.” The brand informs that its film aims to pay tribute to small pieces of advice, instilled by Mothers in their children which help them become better investors and eventually better human beings in life.
The story is a colorful example of investor education done right as it plays out key principles of investing through an indie-folk song that is bound to win hearts. The film itself is another project powering hotstuff’s core belief of promoting the wealth of women advisors and women as financial planners.
Speaking about the film, CEO, HotStuff Media Group, Arun Fernandes shares, “We have always believed that women and especially mothers make great investment mentors. It’s time we acknowledge their true potential of being excellent financial planners as well. Through the scenes, the film brings back the memories that show a bond between a mother and her child, through daily activities — right from waking up to her encouraging him to take those first steps in life. Efficiently connecting these habits with the basic principles of investment — Start Early, Stay Focused, Being an Informed Investor and to Remain Invested — the film shows how unknowingly we become responsible and eventually invest our hard-earned money responsibly.”
Gaurav Suri, Head of Marketing & Products, UTI AMC quotes, “Mother the word is in itself an emotion. Her invaluable lessons and gentle nudges continue to give us directions throughout our life. This Mother’s Day we celebrate these nudges, which are an invaluable part of our wealth creation journey as well. Just like a mom keeps her loved ones protected, we encourage our investors to be responsible and engage in responsive investing. Stay Safe and Invest Digitally.”
UTI Mutual Fund releases its film across all its social media handles and on its investor education platform.
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