Dailyhunt Launches #KhudKiSochBanao Campaign as Nation Gets Ready for Elections
Dailyhunt today announced the launch of its new election campaign,Dailyhunt Chalao, #KhudKiSochBanao.
India, the world’s largest democracy with 1.35 billion population, is preparing itself for upcoming general elections in India. The campaign aims at highlighting how it is imperative for us Indians to have a ‘Trusted’, ‘Unbiased’, ‘Credible’ source of information online to make an informed choice.
This groundbreaking campaign comes with a powerful message, “Iss election,
The multi-media campaign across TV, Digital, Radio targets all individuals who are eligible to vote and are residing not only in the metros but also in tier 2, 3 Indian cities, towns and rural villages and will be aired in all major languages and continue till the end of elections.
The campaign TVC interestingly shows various ‘totas’ among us –someone accused of mindless repetition of opinions from different walks of life, living in different parts of the country, speaking diverse regional languages, accessing latest news updates via different media channels. The ‘tota’ is seen blindly repeating other people’s opinions on important election issues, such as the hike in petrol-CNG prices, reservation, LPG subsidy, black money and implications of GST.
Umang Bedi, President,
The #KhudKiSochBanao campaign is conceptualized and executed by Mumbai-based, full-service digital agency, What’s Your Problem Brand Solutions.
Amit Akali, Founder and Creative Head, What’s Your Problem, said, “We are excited to partner with Dailyhunt for this insightful campaign – a captivating way to bring forth the issue of biased, polarized opinions being formed against the backdrop of elections. We feel ‘tota’, as a metaphor, works beautifully and starts the debate on how important it is to have a platform that can give multiple perspectives allowing you to form your own opinions.”
National Award-winning Director, E Suresh (from Eeksaurus Studios), has directed the candidly shot film, and Firefly films, of Bahubali fame, has created the parrot-head CGI.