FreshToHome heralds festive cheer with its ‘Merry Feastmas’ campaign

To celebrate the upcoming festive season and nudge consumers to feast, FreshToHome launches its Merry Feastmas Campaign to extend the festive warmth to consumers.

FreshToHome understood from their consumers that they wanted to indulge in popular western Christmas delicacies but they faced challenges in preparing these recipes at home as they were both elaborate in prep and also required special spices and ingredients. Swinging into action, FreshToHome introduced specially re-created traditional Christmas dishes from Chefs for its discerning consumers.

Speaking on the occasion, Shan Kadavil, Co-founder & CEO, FreshToHome says, “During the holiday season, consumers are open to try new dishes and love a great spread on their table. Since European and Continental dishes are difficult to find, we launched our special Merry Featmas range which has popular Christmas specials from around the world and consumers can really go forth and conveniently feast to their hearts content. We intend to add to the festive cheer and provide our customers with an authentic and chemical-free spread of delicacies that they wouldn’t have otherwise been able to source. ”

The ‘Merry Feastmas’ campaign which includes- digital films, social activation, and contests, aims to showcase the sheer beauty of products in action, filmed in slow motion as they get cooked. The crackle and swell of a sumptuous whole chicken getting roasted, the flip of the stuffed chicken onto the pan, the glorious curl of the prawns as they cook, the melting butter on the reef cod as it sizzles- all make for glorious visuals which wow and warm the heart and belly. Conceptualized and executed by the Creative agency Action & Co, the films aim to make consumers reach out and order these sumptuous dishes online.

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.