JUDGING PROCESS

  • Each Jury will get a random set of shortlisted entries for evaluation
  • The entries will be evaluated and rated on clarity of campaign objective, uniqueness of idea suggested, execution of idea, overall creativity, effectiveness of the campaign and end result of the campaign
    • CLARITY OF CAMPAIGN OBJECTIVE – Is the final outcome in sync with brand brief laid out in the beginning (20% Weightage)
    • UNIQUENESS OF IDEA SUGGESTED – Was there any uniqueness to the strategy & idea presented by the Agency. (20% Weightage)
    • EXECUTION OF THE IDEA – Was the chosen media(s) apt to reach brand TG? What were the factors that affected choice of medium or influencers or tools? (20% Weightage)
    • OVERALL CREATIVITY – The work will be evaluated on the basis of creativity & innovation brought to the project with regards to content, method, tech etc. (20% Weightage)
    • EFFECTIVENESS – Evaluation will be done keeping in mind overall user engagement and/or audience feedback (10% Weightage)
    • END RESULT – Did the project meet all/some objectives laid down by the brand team? Did the agency furnish supporting data like Brand effectiveness score, Sentiment analysis or RoI chart? (10% Weightage)

ELIGIBILITY CRITERIA

  • All agencies providing any kind of digital marketing services to brands are eligible to apply
  • Those brands which executed the campaign in-house / on their own are also eligible to apply
  • An application will be considered valid only if all relevant fields on the form appended below are completely filled and requisite fee is duly paid
  • An entry once made cannot be retracted and will not be eligible for changes or corrections
  • No entries or part of entries will be accepted over email
  • Shortlisting of entries will be done by the Agency Reporter Editorial Board after the closure of nomination round

IMPORTANT TIMELINES

10th May – Launch Announcement
17th June – Last date of submitting entries
22nd -25th June – Jury Evaluation (Online)
30th June – Announcement of Results

APPLY NOW

Please fill the below mentioned google form and ensure it is complete in all respect