Kingston sets to inspire people with its campaign ‘Kingston Is With You’

Kingston Technology announces its “Kingston Is With You” campaign. With the new brand positioning message, “Kingston Is With You,” Kingston aims to bring alive the invincible impact of memories in our lives and emphasizes that memories not only exist in the past but can also be the driving force that motivates one to move forward in life.

A series of “Kingston Is With You” themed online and offline activities begin today, kicking off with the premiere of the micro-film, Memories Empower, which unveils a self-recovery journey through memories. In addition, Kingston designed a gift box that connects memories with the five senses. The gift box comes with “7-Day Memory Challenge” cards, assigning 7 mini-tasks to recipients, helping them relive their most precious moments, and provide a chance to win heartwarming gifts. Retail channels will also run promotional activities for customers to preserve their meaningful moments and experience the strength in memory with Kingston’s products.

Kevin Wu, Sales/Marketing and Business Development Vice President of APAC region, Kingston, shares, “Kingston have always been a leader in enabling people to preserve their memories through our most reliable and high-performing memory and storage solutions products for business, creative and daily settings. We staunchly believe in the power of memories and their unlimited impact. During these times, we want to bring inspiration and strength to people with a promise that ‘Kingston Is With You.’ We strive to stand alongside all our customers, celebrate cherished moments, and be there with them during tough times. We would also like to express our deepest admiration and respect, and pay homage to those who show courage, resilience, and strength during these testing times.”

While the A Memory to Remember Trilogy micro-film series focused on the memorable past, Memories Empower expands time and space to the present and future. The story depicts a young girl’s encounters after an abrupt change in life and exploring the theme that memories not only connect people to their past, but also provides the courage to continue moving forward. Kingston invites viewers to embark on this journey of self-recovery through this micro-film.

From May 14-18, Kingston will recruit its users to participate in the 7-Day Memory Challenge. Participants selected will be announced on Kingston’s Facebook Page on May 20.

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.