LinkedIn launches in Hindi to support 600 million Hindi language speakers globally
LinkedIn announces the launch of the Hindi language on its platform with an aim to support 600 million Hindi language speakers globally. With this launch, LinkedIn aims to break down language barriers, providing greater access to professional and networking opportunities to Hindi speakers in India and around the world. With the launch of Hindi, LinkedIn now supports 25 languages globally.
As part of the Phase 1 roll-out of LinkedIn in Hindi, members will be able to access their feed, profile, jobs, messaging, and create content in Hindi on desktop, and on their Android and iOS phones. In the next step, LinkedIn will work towards widening the range of job opportunities available for Hindi-speaking professionals across industries, including more banking, and government jobs. The platform will also continue to add more Hindi publishers and creators in the coming weeks to boost member engagement and conversations in Hindi.
The platform informs that India is a core market for growth at LinkedIn and the second-largest market in terms of members after the US, accounting for 82 million members as part of a global community of 800 million members. India’s member base has grown by 20+ million in the past three years (15% year-over-year growth) and it has witnessed a spike in engagement and conversations on the platform since the pandemic.
“In India, LinkedIn has been mission-critical to helping people connect, learn, grow and get hired during the pandemic and in this new world of work we are in. With the launch of Hindi, now more members and customers can unlock greater value from the platform through content, jobs, and networking, and express themselves in a language that they feel comfortable in.
We have witnessed high engagement and member growth in the last year, and it is at this exciting inflection point that we are strengthening our vision to create economic opportunity for ‘every’ member of the workforce, and taking down language barriers for Hindi speakers across the world,” says Ashutosh Gupta, India Country Manager, LinkedIn.
LinkedIn in Hindi is now available to all members globally on Desktop and Android, and will gradually roll out to all iOS users in the coming days
With the launch of Hindi, members also have the advantage of creating their LinkedIn profile in Hindi, and making it easier for Hindi speaking members and recruiters to find them for relevant opportunities. Members with existing English profiles can add a second language profile in Hindi.
The launch of LinkedIn in Hindi also sees LinkedIn Influencers such as international life coach Gaur Gopal Das, monk-turned-entrepreneur Dr. Vivek Bindra, and nearbuy.com founder Ankur Warikoo share their first Hindi posts on their LinkedIn profiles.
The platform further introduces that its other global initiatives include Project Every Member and the LinkedIn Fairness Toolkit that build equality into LinkedIn’s products and remove systemic biases and barriers to opportunity.
The platform will evaluate member feedback and adoption to improve the member experience over the next few months.
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