Vijay Raaz encourages customers to shop from local stores in magicpin’s latest campaign #MagicBaharHaiBro

magicpin announces its latest campaign ‘Magic Bahar Hai Bro’ with an aim to help customers rediscover the joy in shopping from local stores. The campaign encompassing two ad films features Vijay Raaz in yet another role that could be spotted during the recently finished India-SA one day series and the India-WI cricket series. The campaign ‘Magic Bahar Hai Bro’ has already amassed a cumulative 15M views across channels.

The campaign was conceptualized by creative duo effenjey and magipin’s internal teams, directed by Amit Satyaveer Singh and produced by Twenty Seventh Films.

The first film in the series shows Vijay Raaz entangled in a street fight and a guy recording the video on his phone. The second one shows him entering the street in the most unexpected vehicle you can imagine. While the setup is on the streets, the camera eventually turns to reveal the real magic of magicpin.

Ankit Kumar, Head of Brand and Marketing, magicpin says, “magicpin has always believed in a straight-talking, cut-to-the-chase tone of communicating. The new campaign is again based on a simple insight, embedded in our product: magicpin helps bring the magic in local retail and shopping from the street to the phone.”

effenjey adds, “The street is where the stuff is real, where the fun actually happens. Coincidentally, it’s also where you get great discounts, deals, and whatnots if you use magicpin. So, we just used one to sell the other.”

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.