magicpin’s #SavingsBachhonKaKhelNahi campaign urges consumers to choose retail stores over online channels for shopping
Magicpin has rolled out its thought-provoking commercial on the merits of choosing your neighborhood retail store over online channels for a better shopping experience and better savings, of course.
Their new TV commercial provokes viewers by highlighting aspects of online shopping vs the going out and shopping experience. From the right fit to instant delivery, to make great savings, the offline experience is second to none.
The TVC features the inimitable Vijay Raaz as the common man who talks straight. He brings to life the smart Indian who is sick of empty promises, tall claims, millions of paper points, and online deliveries that don’t fit. He wonders about the need to go through this trauma when a quick walk to the nearest shop will solve this dilemma in a jiffy.
As Karanjeet Kaur, Head of Content at magicpin says, “How many times can you poke a finger in the eye of giants and get away with it? That’s the question we set out to answer with our latest TVC-led campaign. After the viral success of our ‘The Bread ad’, (which, frankly, took us by surprise), we knew we had to level up. So we adopted the route of provocation once again, but focused squarely on the joy of stepping out and shopping at local brand stores. And Vijay Raaz – with his image as an everyman with a bullshit-free approach to life – was the perfect choice to deliver the message… again.”
The TV campaign by the brand has already registered a response with a total of over 54,85,459 views spread across YouTube, Twitter, Instagram Post, LinkedIn, and Instagram Reel.
Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.