MG Motor releases its latest campaign ‘NotJustForaDay’

MG Motor India announces its latest campaign #NotJustForaDay. MG Motor aims at encouraging people to raise powerful women who can choose their life as they grow up. The campaign rolls out a digital film and activation celebrating women every day. The campaign film is live across digital platforms. The brand notifies that it has been consciously taking steps to counter gender bias and have a more inclusive workforce.

Conceptualized by Cheil India, the new campaign film #NotJustForaDay aims to put the spotlight on the women at MG Motor. As part of the activation, MG Motor has undertaken a street art activity with mural art on the wall of a school in Connaught Place in Delhi. The art aims to depict women from all walks of life who have made a mark in this world.

Speaking about the campaign, Gaurav Gupta, Chief Commercial Officer & Senior Vice President (CCO), MG Motor India says, “Diversity has always been one of the key pillars for MG right since inception. Our various initiatives whether it is creating more jobs for females on the shop floor, a dedicated women’s hostel that was set up during Covid times, or the encouragement given to female talent every day at the workplace – are all a testimony to our commitment towards gender diversity which now stands at 33% in our company. As a progressive brand, going forward, we aim to take the number of females in the company to 50%.”

“We are very excited about this new campaign for MG Motor. We truly believe that women should be celebrated every day and #NotJustForaDay. During our partnership with MG, we have always seen them working for an equal future. With this campaign, we have taken a small step towards making a difference.” adds the COO Cheil India, Sanjeev Jasani.

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.