Motilal Oswal Launches its New Digital Campaign to Strengthening its Position as an Equity Investing Expert

Motilal Oswal Asset Management Company (MOAMC) has just released it latest campaign- If you keep looking backwards, you can’t move forward.

The underlying theme of the campaign is based on observed behavior where in investors keep analyzing past performance to decide on future course of action.

Speaking on the campaign, Ramnik Chhabra (Executive Director Marketing MOFSL) said, “When investing in equity, many investors have a “mud mudke dekhna” mentality. This often proves detrimental. It is this insight that we have used in our latest educational campaign for MOAMC. – In equity, if you keep looking backward, you can’t move forward.

Highlighting the creative visualization behind the campaign, Ramnik said “The execution shows people who continuously look backward losing out. Using a distinct tone and personality consistent with previous Motilal Oswal communication, the campaign depicts different situations people find themselves in if they keep looking back.”