NiyoX collaborates with singer Benny Dayal to create a Millennial Money Anthem

NiyoX, a digital banking fintech, in its bid to celebrate the on-boarding of 500,000 NiyoX customers collaborates with playback singer Benny Dayal to create a millennial money anthem. The millennial-focused video campaign aims to demystifies banking and simplifies financial planning.

The music video is part of the #BennyBanksOnNiyoX campaign and takes millennials on a musical journey that decodes saving, spending and investing while highlighting NiyoX’s features that aims to enhance customers’ financial quotient. Benny’s quirky and unconventional style lends to Niyo’s ideology of reinventing banking. The song which was composed to resonate with millennials and communicate through rap music – a genre, has been trending lately.

The #BennyBanksOnNiyoX campaign through the music video with Benny Dayal has been facilitated in partnership with BookMyShow.

NiyoX’s Chief Marketing Officer, Vineet Sethi says, “We are delighted to collaborate with Benny. His popularity extends across the country, and his music has always struck a chord with millennials. As a brand, it has been our constant endeavour to communicate with our audience in ways they relate to. Besides being entertaining, the music video also ties back to our brand and what it stands for. Through this creative musical collaboration, we wish to simplify banking and investments for NiyoX customers.”

Commenting on this collaboration, singer Benny Dayal expresses, “This is has been quite an exciting and enriching experience to come on board with a young fintech platform that decodes banking for the millennials. NiyoX is breaking stereotypes and bringing alive new ways of reaching out to the young and trendy millennial population and I am glad to be a part of this change.”

Speaking on the collaboration, Marzdi Kalianiwala, Senior Vice President – Product & Design, BookMyShow shares, “We are thrilled to partner with Niyo to conceptualise and execute this brand campaign that marks an important milestone in the company’s journey and this is the latest in our growing repertoire of offerings across entertainment and media.”

The campaign #BennyBanksOnNiyoX has been conceptualized, produced and executed by Big Bad Wolf Studios.

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.