OkCredit’s campaigns #VasooliKePaintre, #DiwaliOkHai aim to simplify credit collection process for small merchants
OkCredit, a digital bookkeeping app that aims to help small merchants smartly manage their dues/credit, launches two campaigns aimed at creating awareness on how their app simplifies the credit collection process. The two campaigns are named ‘VASOOLI KE PAINTRE‘ and ‘Diwali Ok Hai.’ The campaigns aimed directly at the merchants will be run through, till the end of the festive season across multi-channels of digital, terrestrial TV, social media and influencer outreach.
These will run parallel to each other and have two distinct messages. VASOOLI KE PAINTRE is focused on the innovative ways that merchants use to collect their dues from customers and is centred around creativity and street smarts. At the same time, Diwali Ok Hai touches directly at the heartstrings of the merchants who want to also have a happy and prosperous Diwali made possible through the payment solutions available on the OkCredit app. The two campaigns further weigh on payments through the channels of personalized link and personalized QR codes for merchants which they can share with their customers and facilitate payment on their dues.
Sharing his thoughts on the campaign, Ayush Jain, Associate Director- Growth, OkCredit shares, ”Small businesses that operate on credit, often face hardships in getting timely payments from the customers, especially during the festive season. We developed the two campaigns #VASOOLI KE PAINTRE and #Diwali Ok Hai to educate the merchants that they can use the payment options to get their dues quickly from their customers. We hope that all merchants have a prosperous Diwali. This messaging is our small effort in bringing them closer to digital tools for business growth ”
#VASOOLI KE PAINTRE campaign is built upon the premise that small and medium business merchants struggle to ask for timely payments. Customers tend to avoid paying them or usually forget to settle their credit. The campaign focuses on how using OkCredit, merchants can send auto-reminders to their customers and keep a track of their credit and receivables. The brand recently set in motion the personalized QR code which helps customers pay via multiple payment options including UPI, net banking, Debit card, credit card etc. As part of the campaign, OkCredit also announces a User Generated Content competition asking merchants from across the country to send their vasooli ke paintre, or clever ways to get their dues. The best videos will get a prize and will be featured across channels as a part of the #VASOOLI KE PAINTRE campaign.
#Diwali Ok Hai campaign captures the real-life trials and tribulations of the millions of merchants across the country that willingly give credit to their customers but find it challenging to get it back. The campaign shows a family of a merchant and how they have to forgo their desires in the festive season as the merchant has not been able to recover the dues in time. The merchant adopts the OkCredit app and with the payment function, is able to get all his dues cleared to fulfil his family’s desires in the festive season.
Launched in the Hindi language, the campaigns further convey the message that instead of constantly waiting on your customers to pay their credit, the application makes Vasooli and Hisaab fast.
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Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.