Pointnine Lintas wins Naturell India’s omni-channel account

Commenting on the win, Vikas Mehta, CEO, PointNine Lintas said, “Naturell is an exciting young enterprise, run by grown-ups. It has a great lineup of products in a category whose time has come. As their full-service agency, we have the opportunity to act like a true partner and create business impact through the entire marketing mix, and not just some silos. We are grateful for the trust Vijay and team have shown in our abilities and are committed to helping them succeed in the marketplace.”

Vijay Uttarwar, Founder & CEO Naturell India commented, “When we were looking for an agency, we were looking for a team who would be an equal partner in our ambition. We felt that PointNine’s single-minded focus on ROMI (Return on Marketing Investment) and their strategic bent for business effectiveness works well for a growth-focused organization like ours. As a protein foods company, we’re breaking new ground in changing the attitude of India towards nutrition and creating interventions on the food clock. With their full span of omnichannel marketing capabilities – the team at PointNine Lintas was best suited to partner us on this journey.”

Speaking about PointNine Lintas’ approach, Ganguly said, “Today, health conversations are happening online while actual transactions and experiences take place in the offline world. Developing a category of protein products and tracking conversions online & offline is exactly the kind of performance marketing we are geared to deliver as an agency.”