Presenting the Winners of Agency Reporter Front Benchers 2021
The last decade witnessed an exponential growth of the digital marketing sector for reasons that we all are well aware of in today’s time. Brands and agencies alike started to invest a majority of their time and energy into coming up with groundbreaking campaigns and excellent strategies to reach out to their target audiences. The pandemic in 2020, further accelerated the growth of this sector, with the industry leaving no stone unturned to showcase outstanding campaigns. And we at Agency Reporter felt that they ought to be recognized for the same.
With this intent, we launched the maiden edition of Front Benchers 2021 to provide a platform for brands and agencies to showcase their most brilliant digital campaigns and steal the spotlight for their work!
In our endeavor to provide an excellent recognition platform, we onboarded AliveNow as the presenting sponsor for the first edition of Front Benchers. AliveNow is a global digital creative tech studio with its forte in building experiences in AR, VR, Interactive Videos, Swipe Up Games, Newsfeed SmartApps, Messenger bots, and much more.
The maiden edition of Front Benchers 2021, presented by AliveNow, witnessed an exceptional response from the industry- with over 100 nominations in 13 categories, from brands and agencies across the country. And to help us evaluate the entries, we came up with a jury panel like none other.
The eminent Grand and Executive jury panel comprised of advertising and marketing professionals from some of India’s top brands and agencies:
Coming to the winners, BC Web Wise managed to score the highest and won a total of whopping 9 awards, (2 Gold, 5 SIlver, 2 Bronze) across 7 categories (Search, Social Media, Moment Marketing, Augmented Reality, Branded Content, Content Marketing, and Integrated).
Chaaya Baradhwaaj, Founder & MD, BC Web Wise shared her thoughts on the big win, “The recognition is particularly important for us this year as the campaigns for which we have won a total of 9 metals with 2 Golds, 5 silvers, and 2 bronzes, were created at a time when our client’s businesses were all impacted with the lockdown challenges. They have taken the leap of faith in most of the cases by believing in digital, and believing in our recommendations, and have seen the impact of these campaigns on their business. All these campaigns have been built when we are all working from home, under lockdown situations, so it further means a lot. I of course want to thank the jury for recognizing the work and awarding these metals. This means a lot to the agency and our teams who’s glory does lie in these recognitions. We are all in gratitude to Agency Reporter for instituting the Front Benchers and giving us this opportunity to showcase our work.”
Next up, we have AdLift that scored bagged 8 awards- 3 Gold, 4 Silver, and 1 Bronze across three categories (Seach, Moment Marketing, and Content Marketing).
Prashant Puri, CEO & Co-founder, AdLift shared his happiness, “AdLift has bagged 8 awards across Social/Creative, Search and Content Marketing for our partners! We’re honored that a coveted organization like Agency Reporter has recognized and appreciated our hard work and dedication to our partners. A big thank you to our partners and a huge shoutout to the truly incredible and hardworking team at AdLift!”
Social Beat bagged 5 awards (3 Gold, 1 Silver, 1 Bronze) across 4 categories (Search, Social Media, Performance Marketing, and Content Marketing).
Suneil Chawla and Vikas Chawla, Co-founders of Social Beat, also shared their thoughts on the win.
“Super excited for Social Beat to win awards across Search, Performance, Content, and Social. We are just getting started as growth partners to our partner clients and are excited about being part of the digital transformation of the Indian economy. Thanks a lot to the team and jury at Agency Reporter for the recognition”, shared Suneil Chawla.
Further, Vikas Chawla expressed his thoughts, “We are thrilled to have won 5 awards and across our key areas of focus – Performance marketing, Social media, and content. Kudos to Agency Reporter for adding new categories in Front Benchers which recognizes impactful campaigns across all categories of digital.”
Winners of all the other categories can be viewed here.
Agency Reporter congratulates all the winners and their teams to have emerged as Front Benchers in the field of digital marketing. See you next year, with the second edition of Front Benchers 2022!