PRHUB Strengthens B2C Practice With Recent New Wins- Sumeru, Ripple Tea & Akshayakalpa
PRHUB, one of India’s leading, independent, full-service PR and communication firms, today announced new wins in the consumer brands space – Sumeru, the market leader in frozen foods, Ripple Tea, a fast-growing brand from The Kanan Devan Hills Plantations Company (P) Ltd. (KDHP) and Akshayakalpa, a fast-growing organic dairy products brand.
The mandate across these clients includes social media and influencer/blogger outreach, besides select digital marketing efforts for Ripple apart from media relations, burnishing PRHUB’s credentials as a new-age, integrated communication firm with capabilities beyond traditional PR.
Commenting on the wins, Xavier Prabhu, Founder & Managing Director, PRHUB, said, “We’re extremely proud and happy with the confidence these leading brands have reposed in us. The continuing addition of consumer clients is strategic as it reinforces our positioning as one of the truly full services, across verticals, national, PR/communication partner of choice for b2b and b2c firms. That many of the new mandates have us delivering social media, influencer engagement and digital marketing support, augurs well for the integrated communication value proposition that we believe will be the future. Look forward to a win-win partnership with these brands and many more such wins across the b2b and b2c space.”
In his comment, Mithun Appaiah, CEO, Innovative Foods Ltd. said, ”As a consumer brand with 30 years of heritage, Sumeru was looking at a PR team that had the right mix of people who are committed to the cause of building the brand by taking the brand message to the right audience. PRHUB has a good mix of professionals who understand the brand vision and are quick to convert that into execution insights by choosing the right medium to drive PR.”
In his comments, K Mathew Abraham, MD, KDHP, the parent company of Ripple Tea, Munnar said, “KDHP succeeded Tata Tea Limited in 2005, carrying forward a lineage of over 140 years. Ripple was launched in 2010 to enable the much needed direct selling to the end customer. We also launched an e-commerce portal and understood that in this digital age, qualitative social media presence was crucial for sales, especially outside Kerala. We were looking for a partner with the right expertise and team that could give us the much-needed leap. The team at PRHUB has set up the process and we look forward to their work in the future.”
