Roposo launches zero-budget, native Diwali campaign ‘#FestivalofLIVE’

Roposo, a creator-led live entertainment commerce platform launched its Diwali campaign – #FestivalofLive. Through this, the platform intends to drive the sentiment that every festival becomes extra special when it’s spent surrounded by family and friends. However these days, the fun of a real live interaction sometimes gets lost in just phone or video call catchups. The live entertainment commerce platform is reaching out to the ‘Gen-now’ and aiming to convey that no number of texts or calls can measure up to the warmth and joy of spending quality time with your loved ones in person. Extending this thought, Roposo has taken a conscious decision to give a pause to their hyper live shows for over 12 hours on the day of Diwali – October 24, enabling its live streamers to spend time with their near and dear ones instead of hosting a live show and encourage its users to do the same. The campaign is promoted through a digital film featuring Roposo live streamers like Kritika Gambhir, Ash Daniel, Vinayak Sinha, and Karan Parihar, who will talk about their go-to people, whenever they need a heart-to-heart conversation. To further amplify the message, all the live shows streaming on Roposo till Diwali, have been crafted thoughtfully to push this campaign idea. Roposo’s Diwali campaign has been created in-house completely and is a native, zero-budget campaign.

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