SBI Life Insurance And WATConsult Launch A Christmas Campaign Under Its #MainSeHum Series
SBI Life fed over 200 under privileged children and homeless adults during the course of this film
This Christmas, SBI life’s Main Se Hum campaign covering Real Life Real Stories, focusses on the magnanimous activities of the Robin Hood Army. With RHA’s humble origins lying in New Delhi in 2014 with a team of only 6 people, it is now an international organisation spanning 12 countries and several Indian cities. It’s key purpose, as covered in the film, is to take excess food from sources like restaurants, events, corporates and individuals and redistribute it to deprived sections of society. Around winter and Christmas though, they also distribute blankets, and organise fun events for the children they work with.
Over the course of the film, SBI Life fed over 200 under privileged children and homeless adults, covering several sections of New Delhi with blankets as well. The Robin Hood Army’s activities are intertwined deeply with the values of the ‘Main Se Hum’ campaign as well as the Christmas spirit of joy and benevolence.
Credits:
Production House: WATConsult
Agency: WATConsult
VP Video and Strategy: Maheshwar Bhadane
AVP Video and Strategy: Esther Caszo
Director: Rushil Byala
Assistant Directors: Anindita Mukherjee, Shara Ahmed
DOP: Amogh Deshpande
2nd DOP: Shachi
Line Production: Cine Martin Media
Delhi Production Team: Nitin Verma, Ankit, Amandeep
Production Coordinator- Amber
Jr. Production Manager: Shreyan
Camera: Shooting Solutions, Delhi
Lights: Proper Lights, Mumbai
Post Production Supervisor: Madhukar Pawar
Editor: Divyashree Samantaray
Motion Graphics: Wayne Fernandes
Colorist: Adolf D’Souza, Rengedragon Studios
Special Thanks: Robin Hood Army, West Delhi
