With new brand slogan, campaign ‘StopAtNothing,’ TECNO celebrates ‘progressive mavericks’

TECNO announces its new brand slogan ‘Stop At Nothing,’ with the launch of its latest brand campaign #StopAtNothing that pays tribute to those who continue to push forward against all odds. #StopAtNothing aims to represent TECNO’s recognition of human progress and people’s pursuit of purpose, potential and excellence.

TECNO’s brand campaign celebrates “progressive mavericks” and those “young at heart”, the youth who admirably stay resilient in the face of adversity. The brand informs that #StopAtNothing is TECNO’s next step in delivering on a promise of unlocking the best of contemporary smartphone technologies and making them accessible for global emerging markets.

“We’ve seen how resilient and progressive society can be in the face of adversity, especially among young adults in emerging markets. No matter where you come from or what you physically look like or the gender you belong to, people will “stop at nothing” to progress and find creative and disruptive ways to achieve their potential. In return, they find themselves on a joyous and exciting journey,” says Danni Xu, CMO of TECNO, adding, “And this attitude and spirit resonates so strongly with TECNO that we were compelled to embrace it and position it at the very core of who we are and what we do as a technology brand.”

The campaign, which will be rolled out across the globe, features several elements including a 60-second global brand video created to demonstrate the resilience of the human spirit. It will be supported by a strategic execution of digital, social and other marketing tactics emanating from representative markets such as Nigeria, Kenya, India, Turkey, Philippines and Russia.

“#StopAtNothing is so much more another brand campaign. It represents the values and the attitude that we as a brand embrace and TECNO’s role in providing the technology they need to progress even further,” comments Xu, adding, “#StopAtNothing not only inspires, but it also cements TECNO’s total commitment to supporting our consumers with innovative and elegant technology solutions that act as an enabler of progression.”

According to a recent Counterpoint study Q2 report, Transsion group brands (itel, Infinix, and TECNO) registered a 296% YoY growth, capturing a 7% share collectively in Q2 2021 in the overall India smartphone market.

“Our success in the Indian market so far be credited to our ‘global approach’ which is based on our philosophy of ‘Think Globally, Act Locally. We exercise foresight to anticipate market needs, adopt change, and tailor our products to suit the behavioural patterns of our customers,” concludes Xu.

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.