Wonder Cement launches new TVC #EkPerfectShuruaat to showcase the spirit of new beginnings

Wonder Cement unveils a new TVC ‘Jab Dil Mein Ho Jazbaat, Toh Hoti Hai #EkPerfectShuruaat.’ Shot in Pahalgam, Kashmir, the TVC is directed by Kabir Khan, Scripted by Subramani Ramachandran and executed by Sadanand Parulekar.

The ad shares the story of a granddaughter who is pained to see her grandmother’s house get washed away by a natural calamity and how she strives to rebuild not only a single house but the entire settlement.

Relieved to see her grandmother safe and sound, the granddaughter invites support from her circle of friends to contribute towards building the houses (using wonder cement) and bringing back smiles on the faces of all those who got impacted.

Vivek Patni – Director, Wonder Cement shares, “We are on the trajectory of doing bigger and better things at the company and for our customers. Block by block we are getting closer to the grand vision that we have set for ourselves and this TVC is nothing but a step towards celebrating the same. The location, the production team, the story and the message are all at par with the grandeur that we want to achieve. We are aiming towards nothing short of perfection in this and the future attempts to come.”

“Jab Dil Mein Ho Jazbaat, Toh Hoti Hai #EkPerfectShuruaat – This line being so strong and powerful is really sharing the Wonder Cement spirit. We are delighted with the TVC and are confident that it will hit a chord with the customer. The ad showcases all emotions of restarting again – of making a perfect shurvaat,” says Added Kiran Patil – Managing Director, Wonder Cement.

Tarun Singh Chauhan – Brand Mentor of Wonder Cement shares, “#EkPerfectShuruaat has always been about a start. A cement bag is the beginning of a life journey of building one’s own home. Wonder cement celebrates that moment. And we will continue to do so as we go along. We wanted to bring this out again in our TVC and have achieved it with this one. Who better than the blockbuster director of Bollywood Kabir Khan to help materialise this vision. Life is unpredictable and difficulties can strike us anytime. However, it’s not what has happened that matters, but how we bounce back from it. This TVC brings exactly this out. We can rebuild, rejuvenate if we just have the will – if we just have the Jazbaat.”

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Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.